Types of SMS marketing

How should marketers text their audiences? First, make sure customers have opted in to receive text messages. Then, promote, incentivize, and update customers about products and orders.

As marketing becomes increasingly digital, brands may struggle to stand out and capture audiences' attention. Marketing by SMS Creates a different and effective way to interact with customers. 

Communications by SMS They have higher open rates than most other types of digital communication, and people tend to read text messages as soon as they receive them. Furthermore, the campaigns SMS They help brands more efficiently segment audiences and target customer groups that would benefit from certain offers or promotions. As a result, marketing SMS can be a powerful tool for businesses looking to increase customer engagement and drive sales growth.

If your marketing team adopts SMS, these will allow you:

• Create more efficient marketing communications.
• Invest in a low-cost marketing strategy.
• Improve marketing and sales communications.
• Complement other digital marketing activities, such as email communications, display advertising and social media promotions.
• Adapt messages to fit the needs and preferences of the target audience.

The implementation of different types of marketing tactics by SMS will help businesses engage more effectively with their target audience and drive sales growth. 

Below we present seven common types of marketing by SMS who will support you in creating an efficient strategy.

• Subscription requests

A type of marketing message SMS It is a subscription request. These messages are usually the first ones a brand sends. Requires customers to give explicit consent before receiving promotional content from a company.

With opt-in messages, the brand gives customers control over what they receive and ensures they only engage with content that interests them. This tactic can help customers trust the organization and gain control over their own data.

• Promotional messages

Promotional messages are one of the most common types of marketing communications by SMS. Marketing uses these messages to inform customers about special offers, discounts, and other time-sensitive information. Through promotional messages, organizations can effectively reach their target audience with relevant content to entice them to purchase their products or services.

Additionally, it allows brands to create more awareness of new offerings, increasing opportunities for customer engagement. These campaigns can also drive conversions and increase sales revenue.

• Transactional messages

Transactional marketing tactics SMS They inform customers about the purchases they have made. Some common transactional messages do the following:

• Update customers about orders.
• Confirm purchases and reservations.
• Provide service notifications.
• Share shipping details.
• Update customers on billing information.

Such messages allow organizations to automate communications, reduce customer service inquiries, and ensure customers remain informed throughout their brand journey.

Transactional messages are non-promotional in nature and customers often prefer this type of communication for support-related items.

• Loyalty Programs and Rewards Updates

Marketing by SMS for loyalty programs and promotions can increase customer engagement and revenue. Organizations can use automated text messages to offer customers rewards for their loyalty, such as exclusive offers, discounts, or other incentives.

Additionally, businesses can use text messaging to manage customer complaints and feedback in real-time as it provides a direct line of communication with the brand. Marketing can also segment audiences based on their preferences and interests, allowing them to send personalized messages that further incentivize customers to make repeat purchases. Given the low cost of marketing SMS and highly engaged loyalty program members, this approach helps businesses maximize their ROI.

Contests and giveaways

Leveraging highly engaged audiences, online marketing SMS You can also help teams run contests and giveaways. Organizations can easily run marketing campaigns. SMS that allow customers to enter for a chance to win rewards or discounts by texting a specific hashtag or keyword.

Additionally, companies can use this type of marketing tactic to increase engagement and allow customers to participate in polls or surveys. This type of campaign helps companies better understand their target audience and offers them the opportunity to win prizes.

Surveys and polls

Furthermore, the survey by SMS helps organizations track customer sentiment and behavior over time, allowing them to discover trends and identify opportunities for improvement or growth. These campaigns complement each other, offer insights and provide opportunities to further segment audiences.

While marketing can send surveys and polls to customers to offer prizes for freebies, they can also use email marketing. SMS to solicit immediate feedback and reviews from customers. If teams send automated text messages with survey questions, they can get valuable feedback in real time without much effort.

In turn, marketing can better personalize messages and show customers content they may find relevant and engaging. Polls and polls by SMS They can collect the data needed to create targeted campaigns that can drive higher conversions and increase customer loyalty.

Alerts and notifications

Alert Notifications may also personalize messages tailored to each customer's preferences and interests collected through polls, surveys, or other sources of customer data and feedback. Personalization helps create a more enjoyable and engaging experience for customers and can further incentivize them to make repeat purchases.

Marketing can use alerts and notifications to inform customers when items are back in stock or offer abandoned shopping cart reminders. Additionally, automated text messages with specific product information can quickly notify customers of inventory updates. These campaigns help businesses re-engage with potential customers, while increasing their chances of conversion.