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What is an API?

It is an application programming interface, in computing APIs allow you to create applications that connect to a certain platform, normally the communication protocol is HTTP, this protocol has different methods (types of requests that are made to the API).

What is the Cloud WhatsApp API for?

It is a service that Meta made public, it allows you to send and receive messages via WhatsApp, connect your WhatsApp business number to be able to send and receive messages.

Several outstanding considerations must be taken:

You must set up a Meta developer account and a Meta developer app.
A WhatsApp Business number.
And knowledge in software development, this means that it is necessary to build code solutions that you must be able to integrate with your already deployed services.

API Cloud WhatsApp Features:

Companies that plan to use the API have two hosting options: API Cloud and on-premises. We generally recommend that most companies use API Cloud because it is easier to implement and maintain.
The Cloud API obeys the frequency limits in case of commercial use. Each WhatsApp Business (WABA) account has a call count frequency limit, and every call your app makes counts toward that limit.

to. The first 1,000 conversations of your business each month are free. These conversations can be initiated by both customers and the business. If you exceed the quota of 1,000 conversations per month, you will be will charge per conversation.

b. Payments to companies are made by conversation and includes all messages delivered in a 24-hour session. If you want to send more than 1,000 conversations, you will need to add a credit card to your account.

c. Messaging limits determine the maximum number of business-initiated conversations each phone number can initiate in a rolling 24-hour period. A business-initiated conversation begins when the first message is delivered to a customer and ends 24 hours later. A conversation cannot end before that time.

d. If you reach your message limit, you can start more conversations as soon as one or more active conversations end. Messaging limits do not apply to user-initiated conversations.

You must obtain customer opt-in to receive messages before you can send them company-sent messages. For more information, see get the user to accept receiving messages on WhatsApp.

In iKono We have a service called iKono Chat, a service that allows the administration of chats via WhatsApp, these chats are managed by agents and supervisors, these people are the ones who are in contact with the clients who communicate at a certain number, in this communication environment we have a chatbot which is the first contact with users, this allows processing the first message that arrives from a client, sending a greeting menu and then, given the options that the client selects, being able to assign that chat to one of the previously configured agents.

The benefits of having iKono Chat, is that we avoid having to register your number in WhatsApp Business, and wait for approval to use this account. Here all you have to do is scan the QR code that WhatsApp sends us and you are ready to operate. Another benefit of the platform is the reports that you can constantly generate, we have different reports:

Pending chats: Chats in which the client is waiting for a response from the agent.
Follow-up chats: Unresolved chats, answered by an agent, waiting for a response from the client.
Open chats: Unresolved chats, no agent assigned. These are normally chats in which the client has not selected any option from the menu.

New chats: Incoming chats from new phone numbers consulted between two dates.
Resolved chats: Chats marked as resolved by the agent or supervisor between two dates.
For each of the categories, the total is shown and it is possible to see the detailed list of chats.

Can monitor the state of unofficial bridge.
If you have one page that stores all the features of iKono Chat and its new changes.
Agent table with the number of active chats discriminated into pending chats and chats in follow-up. Resolved chats, incoming chats, and average response time per agent are also shown over a range of dates.
Menu options table with the number of active chats discriminated into pending chats and chats in follow-up. Resolved chats and incoming chats are also displayed by menu option, in a date range.

Now we also have available the integration of our platform with Instagram, you can communicate with your clients using your Instagram account, you register it with us and also using the same agent system you can manage conversations with your clients. In the future it is possible to increase the number of channels that iKono Chat will be able to support, among them are Facebook, Telegram and others that will arrive in due course.

In iKono Chat We have an API created by us that allows you to send messages via WhatsApp, unlike API Cloud WhatsApp, here you can bring any WhatsApp number, you can have more than 1 number and you have no limit on messages sent, this means that the capacity increases of messages that you want to send.

You must keep in mind, since the basis of operation of iKono Chat is a Meta service, you must follow the rules indicated there to prevent your WhatsApp number from being reported, some of these rules are:

Send a large number of messages to phone numbers that you do not have added to your contact list.

Send the same message to a large number of users. This is because, although it is worth clarifying that WhatsApp does not have access to the content that you disseminate, it is likely that this behavior can be identified as spam.

The cell phone number that is associated with your account has been used to carry out actions that are considered by the application to be suspicious or illegal.

Sources:

Infobae

Developers