Today, among so many trends, news, novelties and innovations, thousands of concepts and themes have emerged that surround our entire social circle. There are many small, medium and large companies that, in the course of their daily lives, given the need and desire to undertake something new, start or have started with the great project of their lives.
Many with already advanced experiences, but others with countless doubts and without knowing where to start, just with their idea in hand, and of course, with what is necessary to start. But if you look, the vast majority of large companies started like this, step by step, step by step, to achieve what they have today.
As time goes by, science has also advanced, and with it an infinite number of notions and terms that leave us “gringos” when we hear them. And it is inevitable to ask ourselves questions like: What is that? What is it for? How can I use it? How can it benefit me? among many other questions that may arise when we face something new.
That is why today we will talk about a topic that you have undoubtedly heard before, and you may even know its meaning, but do you know how to put it into practice and how to apply it to your daily life or in your company? This topic is the Marketing. Yes, just as they hear it in Marketing, a word with only nine (9) letters that can be capable of changing the course of your company in a matter of seconds or the blink of an eye, if applied correctly.
“Marketing is all those strategies and options that help companies achieve their objectives, increase sales or improve brand perception.”
But do you know how to carry out a Marketing strategy or how to reach the customer? Previously, there was a lot of centralization in the attributes and benefits of the product or service, but today, the most important thing in every company, Marketing planning either sales structuring, are the clients or users. They are the center of why you are where you are, or rather, they are the reason why your company or business has the recognition it has. Everything is a complement to everything, and there must be a common thread between what is offered to the client and the client.
But in the light of the truth, the consumer has been getting tired of always hearing about the same message, about what the product or service brings, they want to hear about something different, something that solves their problems, something that makes them happy. easier life.
And the thing is: who doesn't like to be cared about, to be interested in our needs or what motivates us? When someone does that for us, it automatically gains our trust and makes us want to be with that person, talk to them, and spend time with them. The same thing happens with a company, when it does the same, it wins. trust and the interest of the client, and it will make him not want to go somewhere else, because nowhere else will he be treated like there.
It is at that moment where the second step is taken, and where the client's problem begins to be solved, with the product or service that we offer, without leaving aside its value.
Philip Kotler who is considered the father of Marketing explains that: “Marketing is both an administrative and social process, by which people obtain what they want and need through the generation of desire, supply and exchange of valuable products.”
What was stated above shows how companies should never stop innovateOtherwise, they must adopt a new system. As Kotler says: “Companies have no choice, either they innovate or they get off the consumer map.”
It is not only about thinking about advertising or creating commercials, planning and measurement are also necessary. Go along with the marketing actions and with the strategic planning, will help companies make better decisions with fewer chances of error.
Final note
Given the current relationships of Marketing and business that have gone online, you need to understand that the inclusion of communications software, is essential to improve the relationship with your clients. This will allow you to expand your field of effectiveness by putting different technological mechanisms at the service of your company, which will increase your sales and boost your costs.
Content Writing by: Angélica Pareja
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