Importance of mailing in the digital world

Importance of email marketing in the digital world Technological advances have meant that we have more and more channels to communicate, but email campaigns are still considered one of the most powerful tools in marketing, providing various benefits and very good results. […]

Importance of implementing measures for demonstrated responsibility in the processing of Personal Data

Importance of implementing measures for demonstrated accountability in the processing of personal data. The processing of personal data is a process regulated by Law 1581 of 2012 in Colombia, so it is recommended that from the outset, your company have a process or documentation to support that it has acquired the necessary […]

Implementation of Artificial Intelligence in the Call Center

Implementing Artificial Intelligence in Call Centers Let's start by clarifying what Artificial Intelligence is: "...it is intelligence carried out by machines. In computer science, an ideal "intelligent" machine is a flexible agent that perceives its environment and carries out actions that maximize its chances of success […]

Impact of Artificial Intelligence on the UX of Contact Centers

Impact of Artificial Intelligence on Contact Center UX In today's digital age, artificial intelligence (AI) is revolutionizing numerous industries, and call centers are no exception. These contact centers have long been at the core of customer service, providing support, resolving issues, and managing […]

iKono Call Center: The Solution to Boost Your Contact Center's Performance

iKono Call Center: The Solution to Boost Your Contact Center's Performance In a business world where excellent customer service is a factor that sets you apart from the competition, having powerful and efficient tools can make a huge difference. iKono Call Center is a comprehensive system […]

Customer Experience: What is it and how to measure it?

Customer Experience: What is it and how to measure it? Have you ever thought about the satisfaction you felt after making a purchase or payment? But you've also thought about when you've had a bad customer experience. A positive customer experience is part of your business's success, because a happy customer will become a […]

Avoid falling into the trap of misusing Artificial Intelligence (AI) in your customer service processes.

Avoid the Trap of Misusing Artificial Intelligence (AI) in Your Customer Service Processes In this article, we'll explore some of the most common pitfalls of misusing AI in customer service processes and how to avoid them to ensure an exceptional and ethical customer experience.

Strategies to Optimize Your Customer Experience in Omnichannel Channels

Strategies to Optimize Your Customer Experience in Omnichannel Channels In today's digital age, customers expect a frictionless and consistent interaction experience, regardless of the communication channel they use to interact with a company. Whether through social media, email, live chat, or […]

Strategies to improve customer service

Strategies to Improve Customer Service Providing excellent service to your customers is vital for any business. It has become increasingly important to customers in recent years, to the point where it's considered a differentiating factor when choosing the best service over rivals. […]

Sales training for call center agents

Sales Training for Call Center Agents While it's true that a sales representative has the "facility" of selling a product when it's done in person, being able to demonstrate the product's features and functionality, and clarifying any questions the customer may have in practice, makes the sale a whole new level.