Types of SMS marketing
How should marketers text their audiences? First, make sure customers have opted in to receive text messages. Then, promote, incentivize, and update customers about products and orders.
As marketing becomes increasingly digital, brands can struggle to stand out and capture the public's attention. SMS marketing creates a different and effective way to engage with customers.
SMS communications have higher open rates than most other types of digital communication, and people tend to read text messages as soon as they receive them.
Furthermore, SMS campaigns help brands segment audiences more efficiently and target specific customer groups that would benefit from particular offers or promotions. As a result, SMS marketing can be a powerful tool for businesses looking to increase customer engagement and boost sales growth.
If your marketing team adopts SMS strategies, these will allow them to:
- Create communications more efficient marketing.
- Invest in a marketing strategy low cost.
- Improve communications marketing and sales.
- Complement other activities digital marketing, such as email communications, display advertising, and social media promotions.
- Adapt the messages so that they meet the needs and preferences of the target audience.
Implementing different types of SMS marketing tactics will help businesses interact more effectively with their target audience and boost sales growth.
Below we outline seven common types of SMS marketing that will support you in creating an efficient strategy.
Subscription requests
One type of SMS marketing message is a subscription request. These messages are usually the first ones a brand sends. They require customers to give their explicit consent before receiving promotional content from a company.
With subscription messages, the brand gives customers control over what they receive and ensures they only interact with content that interests them. This tactic can help customers trust the organization and gain control over their own data.
Promotional messages
Promotional messages are one of the most common types of SMS marketing communications. Marketing departments use these messages to inform customers about special offers, discounts, and other timely information. Through promotional messages, organizations can effectively reach their target audience with relevant content to entice them to purchase their products or services.
Furthermore, it allows brands to raise awareness of new offerings, increasing customer engagement opportunities. These campaigns can also generate conversions and boost sales revenue.
Transactional messages
Transactional SMS marketing tactics inform customers about their purchases. Some common transactional messages do the following:
- Update to customers about orders.
- Confirm purchases and reservations.
- Provide service notifications.
- Share Shipping details.
- Update to customers regarding billing information.
These messages allow organizations to automate communications, reduce customer service inquiries, and ensure that customers remain informed throughout their journey with the brand.
Transactional messages are non-promotional in nature, and customers typically prefer this type of communication for support-related items.
Loyalty programs and rewards updates
SMS marketing for loyalty programs and promotions can increase customer engagement and revenue. Organizations can use automated text messages to reward customers for their loyalty, such as exclusive offers, discounts, or other incentives.
Furthermore, businesses can use text messaging to manage customer complaints and feedback in real time, as it provides a direct line of communication with the brand. Marketing departments can also segment audiences based on their preferences and interests, allowing them to send personalized messages that further encourage repeat purchases.
Given the low cost of SMS marketing and highly engaged loyalty program members, this approach helps businesses maximize their ROI.
Contests and raffles
Leveraging highly engaged audiences, SMS marketing can also help teams run contests and giveaways. Organizations can easily execute SMS campaigns that give customers a chance to win rewards or discounts by texting a message with a specific hashtag or keyword.
In addition, businesses can use this type of marketing tactic to increase engagement and allow customers to participate in polls or surveys. This type of campaign helps businesses better understand their target audience and offers them the chance to win prizes.
Surveys and polls
In addition, SMS polling helps organizations track customer opinion and behavior over time, allowing them to discover trends and identify opportunities for improvement or growth.
These campaigns complement each other, offer information, and provide opportunities to further segment audiences.
While marketing departments can send surveys and polls to customers to offer giveaways, they can also use SMS marketing to solicit immediate feedback and customer reviews. By sending automated text messages with survey questions, teams can gather valuable real-time feedback with minimal effort.
In turn, marketing teams can better personalize messages and show customers content they may find relevant and engaging. Surveys and SMS polls can gather the data needed to create targeted campaigns that can generate higher conversions and increase customer loyalty.
Alerts and notifications
Alert notifications can also personalize messages tailored to each customer's preferences and interests, gathered through surveys, polls, or other data sources and customer feedback. Personalization helps create a more enjoyable and engaging customer experience and can further incentivize repeat purchases.
Marketing departments can use alerts and notifications to inform customers when items are back in stock or to provide reminders for abandoned shopping carts. Additionally, automated text messages with specific product information can quickly notify customers about inventory updates. These campaigns help businesses re-engage with potential customers while increasing their conversion rates.
Fountain: Techtarget
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