Importance of mailing in the digital world

Importance of email marketing in the digital world Technological advances have meant that we have more and more channels to communicate, but email campaigns are still considered one of the most powerful tools in marketing, providing various benefits and very good results. […]

Importance of implementing measures for demonstrated responsibility in the processing of Personal Data

Importance of implementing measures for demonstrated accountability in the processing of personal data. The processing of personal data is a process regulated by Law 1581 of 2012 in Colombia, so it is recommended that from the outset, your company have a process or documentation to support that it has acquired the necessary […]

Implementation of Artificial Intelligence in the Call Center

Implementing Artificial Intelligence in Call Centers Let's start by clarifying what Artificial Intelligence is: "...it is intelligence carried out by machines. In computer science, an ideal "intelligent" machine is a flexible agent that perceives its environment and carries out actions that maximize its chances of success […]

iKono Call Center: The Solution to Boost Your Contact Center's Performance

iKono Call Center: The Solution to Boost Your Contact Center's Performance In a business world where excellent customer service is a factor that sets you apart from the competition, having powerful and efficient tools can make a huge difference. iKono Call Center is a comprehensive system […]

Guide to generating an effective SMS campaign

Guide to Creating an Effective SMS Campaign SMS marketing campaigns consistently prove to be one of the most effective strategies for reaching consumers directly and personally. This type of campaign boasts opening rates above 90% and a fast response time. SMS campaigns […]

Grow your audience by sending mass voice messages

Grow your audience by sending mass voice messages. We invite you to watch the full webinar at this link. Our last webinar of 2022 was hosted by our Sales Manager, Jorge León. Jorge: I think it's an excellent tool for mass customer contact and segmentation of these audiences, which […]

Customer Experience: What is it and how to measure it?

Customer Experience: What is it and how to measure it? Have you ever thought about the satisfaction you felt after making a purchase or payment? But you've also thought about when you've had a bad customer experience. A positive customer experience is part of your business's success, because a happy customer will become a […]

Strategies to improve customer service

Strategies to Improve Customer Service Providing excellent service to your customers is vital for any business. It has become increasingly important to customers in recent years, to the point where it's considered a differentiating factor when choosing the best service over rivals. […]

Sales training for call center agents

Sales Training for Call Center Agents While it's true that a sales representative has the "facility" of selling a product when it's done in person, being able to demonstrate the product's features and functionality, and clarifying any questions the customer may have in practice, makes the sale a whole new level.

Customer-Centric Approach: What Is It and How Does It Benefit Your Business?

Customer-centric approach: What is it and what are its benefits for your business? What is customer-centricity? Customer-centricity occurs when a company focuses its perspective on the customer itself, with the goal of achieving loyalty and satisfying their needs, many of which […]