Improve your company's website
Your website is the digital face of your business, and if you haven't updated it recently, it might not be making the best impression. From refreshing your overall brand look to improving the user experience, there are many benefits to updating your website. Here are some of the best ways to improve the aesthetics and functionality of your company's website.
1. Chat and AI
Artificial intelligence (AI) has advanced significantly in recent years and is expected to play a fundamental role in almost everything in the future. You can take advantage of this trend by adding an AI chat feature to your website.
While chat bubbles are nothing new, the latest versions have an automated presence behind them, allowing them to effectively handle many customer service issues, answer questions, and assist with product returns. Machine learning algorithms have made these chats more efficient, reducing the amount of human intervention needed and helping customers avoid phone calls and long wait times.
There are also web widgets that allow you to collect all the information and provide better service automatically through bots; learn more with our iKono Chat platform.
It's easy to include an AI-powered smart chat box during a website rebuild or simply add it to an existing site, so be sure to talk to your web developer about the best way to implement this exciting update.
2. Minimalist style
Minimalist website design has become more popular in 2023, and it's a trend we believe is here to stay. Your website should be inviting while avoiding a cluttered feel. When redesigning your website, choose a simple color palette and be sure to include plenty of white space between images and text, as well as between words and phrases.
Remember that many users access websites from mobile devices. When discussing updates, make sure your web designer has a plan to keep your site lightweight and minimize loading times.
3. Microanimations
Adding excessive animations to your website can slow down page load times, frustrate users, and negatively impact your SEO. However, micro-animations can create a stunning effect without increasing bounce rates.
Microanimations provide subtle, brief movements, such as showcasing a product from various angles as the user hovers their mouse over it. This simple website update provides additional information, enhances the overall user experience, and creates a fun interaction that's sure to make a lasting impression.
4. Voice search optimization
Voice search is becoming increasingly popular among mobile device users. In fact, according to Google, 271% of the world's online population already uses voice search on their mobile devices. Optimizing your website and navigation for voice search will ensure you're well-positioned to capitalize on this trend.
Some strategies you can implement include updating your content to include conversational keywords, creating FAQ sections, and using a structured format. If you're unsure what these things mean, don't worry. A website expert or skilled developer can guide you through all the necessary steps or complete them for you if you're unsure.
5. Smart content loading
Keeping up with your website maintenance can improve loading times, but sometimes that's not enough. If you have a resource-intensive website with many third-party integrations and graphical elements, slow loading times can significantly increase your site's download time. This works by ensuring that web browsers only load the content that can actually be viewed on the screen, thus decreasing the time users have to wait.
While this technology isn't new, if you haven't updated your site in several years, it might not yet be equipped with it. This small change can have a big impact on your bottom line by decreasing site abandonment and increasing conversions.
Tips to improve your website
- Use a local domain.
- Optimize the weight and size of the images.
- Use keywords to improve your SEO ranking.
- Make it compatible with mobile devices.
- Use internal links in your content.
Fountain: Website
#We invite you to read our blog post «Artificial Intelligence and
its power in Contact Centers»
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