Black Friday for businesses: how to leverage it to boost your customer service and sales channels
He Black Friday It's no longer just an event for retail or online stores. In recent years, the B2B companies and contact centers They have also found in this date a strategic opportunity to connect with new customers, optimize internal processes, and increase operational efficiency.
Beyond the discounts, Black Friday is the ideal time to Prepare your customer service and communication channels, Strengthen your relationship with your customers and boost your business results.
Why your company needs to prepare for Black Friday
During this season, the volume of interactions between businesses and customers grows exponentially. Consumers seek quick answers, accurate information, and personalized attention.
If your company lacks automated processes, a coordinated team, and centralized tools, the risk of long wait times, unanswered messages, and missed opportunities increases considerably.
That's why the most successful organizations they anticipate. They prepare their customer service infrastructure with platforms that integrate all channels, optimize the productivity of their agents, and guarantee a seamless experience for every customer.
How to leverage Black Friday to improve your customer service channels
Black Friday shouldn't just be a day of sales; it can be an excellent opportunity to strengthen your communication strategy. Here's how to do it:
1. Centralize your customer service channels
If your company responds to messages from multiple devices or accounts, it's time to unify them. Platforms like iKono Chat allow Manage all your WhatsApp messages from one place, with agents, supervisors, and real-time performance reports.
This way, you ensure quick and consistent responses regardless of the volume of contacts.
2. Automate repetitive tasks
The chatbots and automated workflows They are key allies during Black Friday. They answer frequently asked questions, guide customers through their options, and free up time for your team to focus on the most important conversations.
With the AI and automation, You can maintain the quality of service without needing to increase staff.
3. Strengthens mass communication
In high-traffic campaigns, effectiveness depends on the ability to send messages on a large scale without losing personalization.
Using tools like iKono SMS either iKono Mailing It allows you communicate promotions, confirm orders or send reminders quickly and securely, reaching thousands of contacts in seconds.
4. Analyze your results and adjust your strategy
Black Friday is also a valuable source of data. Through real-time reports, metrics, and KPIs, You can measure the performance of your agents, response times, and the effectiveness of your campaigns.
This information will help you continuously improve your customer service and sales processes.
Technology as your best ally
Black Friday can test any company's operational capacity. That's why having cloud solutions, integrated CRM systems, and multichannel tools makes all the difference. an overwhelmed service and a memorable experience.
The combination of artificial intelligence, automation and intelligent monitoring It allows you to offer faster, more human and efficient service, without losing the personal touch that your customers value.
At iKono we're also participating in Black Friday
At iKono Telecomunicaciones, we know this season is crucial for your business. That's why we want your company to experience a Black Friday: more connected, more agile, and more profitable.
🎁 For the pre-purchase of 12 months of iKono Chat, Choose your favorite benefit:
💬 50,000 SMS
📩 50,000 emails
🗓️ 1 month free
📅 Promotion valid until November 30th.
Take advantage of this opportunity to transform customer service in your company and take your service to the next level.
- It's no longer about controlling, but about enhance.
- To measure for improve, not just for reporting.
- From listening to understand, not only for evaluation.
👉 Request your free demo and discover how iKono Chat can help you achieve it.
Fountain: iKono Telecommunications supported by AI
#We invite you to read our blog post «"Guide to generating an effective SMS campaign»
Learn about our Corporate Solutions
Learn about the IP telephony, multi-agent chat, and mass text and voice messaging solutions for your business.
Are your customers waiting too long? How to reduce response times without sacrificing quality
Read more ...
English 
Spanish