Cómo planificar una campaña de telemarketing exitosa • iKono Telecomunicaciones

Entrepreneurship, Innovation, Marketing, Technology

Plan a successful telemarketing campaign

Due to the effectiveness and speed of customer response to the company's proposal, the phone call remains the preferred communication channel over email, brochures, door-to-door, billboards, among others.

That's why this channel is part of the company's various strategies, whether to position the brand, attract customers, or retain them.

#SuccessfulTelemarketingCampaign

Now, from time to time, it's good to receive advice or tips on how to structure a telemarketing campaign that meets its objectives and is considered successful.

Considering that previous experiences can provide us with tools for a new telephone marketing plan, we must keep in mind that we should not make a faithful copy because customer needs are constantly changing.

Let's start by making it clear that structuring a telemarketing campaign requires an order for each step to be executed, and none of them should be ignored.

First: What do you want to achieve with this campaign? Promote a product? Learn more about the market? Determine where your brand stands relative to the competition? You must be clear about the strategic objective, as it is the starting point of the campaign.

Second: Now that you've established your objective, the next step is to determine the audience you're targeting. You'll need to know their age range, gender, tastes, leisure activities, and, if necessary, the type of transportation they use, places they frequent, and even the social media they use.

Third: At this point, the message begins to be constructed with which your Call Center agent will connect with the customer, whether to offer the product, measure customer satisfaction, or improve their experience with the company.

Notice how each point is linked to the previous one and cannot advance without having the previous one.

Room: Now that you have the objective, the audience, and the message, the next step is to train your team, who are the most important resource in developing the telemarketing campaign.

They should review the call script and clarify any doubts, as well as establish a path for possible denial statements. You can work with them on a call test to anticipate other types of situations that may arise.

The above are points that you should not overlook, because while it is true that the sixth would be measurement, the above are aspects that in one way or another must be part of the construction of the telemarketing campaign, considering that each strategy is susceptible to evaluation.

And it's also a good idea to include a section in the document that specifies the tools that will be used during the campaign, as well as the duration of each step. This way, you'll be able to evaluate the results in three or six months and determine whether or not it was successful.

Fountain: https://bit.ly/2Z0wQoX

https://bit.ly/2V7tsrc