{"id":64026,"date":"2024-09-27T08:00:00","date_gmt":"2024-09-27T13:00:00","guid":{"rendered":"https:\/\/ikono.co\/?p=64026"},"modified":"2025-10-31T09:50:21","modified_gmt":"2025-10-31T14:50:21","slug":"silver-money-consumidor-mercado","status":"publish","type":"post","link":"https:\/\/ikono.co\/en_us\/silver-money-consumidor-mercado\/","title":{"rendered":"Silver Money: The Power of a New Kind of Consumer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"64026\" class=\"elementor elementor-64026\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c473e e-con-full e-flex e-con e-parent\" data-id=\"b5c473e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ca5b603 e-con-full e-flex e-con e-child\" data-id=\"ca5b603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c3753c e-grid e-con-full e-con e-child\" data-id=\"8c3753c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca9796 e-flex e-con-boxed e-con e-parent\" data-id=\"bca9796\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-586ba3c e-grid e-con-full e-con e-child\" data-id=\"586ba3c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858cf6f e-flex e-con-boxed e-con e-parent\" data-id=\"858cf6f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-396ee72 e-flex e-con-boxed e-con e-parent\" data-id=\"396ee72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fa5f7 e-con-full e-flex e-con e-parent\" data-id=\"70fa5f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58dc3bb e-con-full e-flex e-con e-child\" data-id=\"58dc3bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b25860c e-grid e-con-full e-con e-child\" data-id=\"b25860c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a81d28 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"8a81d28\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a50c64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/category\/call_center\/\" class=\"elementor-post-info__terms-list-item\">Call Center<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/chat-center\/\" class=\"elementor-post-info__terms-list-item\">Chat Center<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/experiencia_clientes\/\" class=\"elementor-post-info__terms-list-item\">Customer Experience<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/servicio_al_cliente\/\" class=\"elementor-post-info__terms-list-item\">Customer service<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48174 elementor-widget elementor-widget-heading\" data-id=\"3f48174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Silver Money: The Power of a New Type of Consumer in the Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0831c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"cc0831c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6d8be4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tiKono Communications\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-925e1ff elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/2024\/09\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 27, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f92a6f7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/tag\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb212a e-flex e-con-boxed e-con e-parent\" data-id=\"1eb212a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-327162f e-con-full e-flex e-con e-child\" data-id=\"327162f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7482ccb elementor-widget elementor-widget-shortcode\" data-id=\"7482ccb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_64026\" class=\"pvc_stats all  pvc_load_by_ajax_update\" data-element-id=\"64026\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewbox=\"0 0 502 315\" preserveaspectratio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/ikono.co\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p><div class=\"pvc_clear\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-711ee1d e-flex e-con-boxed e-con e-parent\" data-id=\"711ee1d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e79367 e-con-full e-flex e-con e-child\" data-id=\"1e79367\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1286e8f elementor-widget elementor-widget-image\" data-id=\"1286e8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/68-1024x684.png\" class=\"attachment-large size-large wp-image-64028\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/68-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/68-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/68-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/68-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/68.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76eccb0 e-flex e-con-boxed e-con e-parent\" data-id=\"76eccb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcda573 e-con-full e-flex e-con e-child\" data-id=\"dcda573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670fdf9 elementor-widget elementor-widget-text-editor\" data-id=\"670fdf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The global market is constantly evolving, and one of the most recent phenomena that has captured the attention of marketing and business experts is the emergence of &quot;Silver Money&quot;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f19fca8 e-flex e-con-boxed e-con e-parent\" data-id=\"f19fca8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7162774 e-con-full e-flex e-con e-child\" data-id=\"7162774\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2c2d5 elementor-widget elementor-widget-text-editor\" data-id=\"2c2c2d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This term refers to a group of consumers who, while not entirely new, are gaining relevance due to their increasing purchasing power and impact across various industries. In this article, we&#039;ll explore who Silver Money consumers are, how they are shaping the market, and what strategies companies can adopt to capture their attention and loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f201b e-flex e-con-boxed e-con e-parent\" data-id=\"64f201b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3983444 e-con-full e-flex e-con e-child\" data-id=\"3983444\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c642893 elementor-widget elementor-widget-text-editor\" data-id=\"c642893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Who are Silver Money consumers?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94cd8be e-flex e-con-boxed e-con e-parent\" data-id=\"94cd8be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55b1f69 e-con-full e-flex e-con e-child\" data-id=\"55b1f69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3ea1d elementor-widget elementor-widget-text-editor\" data-id=\"2f3ea1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The term &quot;Silver Money&quot; is used to describe consumers over 50 years old who have significant purchasing power. This group includes both Baby Boomers and the older members of Generation X. As these consumers age, they are redefining the concept of retirement and lifestyle, preferring to stay active, healthy, and connected to the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6552639 e-flex e-con-boxed e-con e-parent\" data-id=\"6552639\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5eaa161 e-con-full e-flex e-con e-child\" data-id=\"5eaa161\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6ac9a elementor-widget elementor-widget-text-editor\" data-id=\"ee6ac9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money retirees are not like the retirees of yesteryear. Instead of settling into a quiet life, many seek new experiences, want to learn new skills, and are willing to spend money on products and services that help them enjoy this stage of their lives. This includes everything from travel and luxury experiences to technology products and wellness services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237d745 e-flex e-con-boxed e-con e-parent\" data-id=\"237d745\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-141a70d e-con-full e-flex e-con e-child\" data-id=\"141a70d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc149bd elementor-widget elementor-widget-text-editor\" data-id=\"dc149bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The purchasing power of Silver Money<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de1c062 e-flex e-con-boxed e-con e-parent\" data-id=\"de1c062\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e9ffc7 e-con-full e-flex e-con e-child\" data-id=\"8e9ffc7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b763d3c elementor-widget elementor-widget-text-editor\" data-id=\"b763d3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The purchasing power of Silver Money is impressive. In many developed countries, this group controls a significant portion of the national wealth. For example, in the United States, Baby Boomers, who make up a large part of Silver Money, own approximately 701% of the country&#039;s wealth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8f699 e-flex e-con-boxed e-con e-parent\" data-id=\"ae8f699\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdd2bda e-con-full e-flex e-con e-child\" data-id=\"cdd2bda\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d06acd elementor-widget elementor-widget-text-editor\" data-id=\"0d06acd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This purchasing power translates into considerable spending potential across a wide range of industries, from real estate and travel to technology and healthcare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f807daa e-flex e-con-boxed e-con e-parent\" data-id=\"f807daa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f32692 e-con-full e-flex e-con e-child\" data-id=\"3f32692\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d23bc elementor-widget elementor-widget-text-editor\" data-id=\"23d23bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What makes Silver Money particularly attractive to brands is their willingness to spend. Unlike younger generations, who may be more cautious with their money due to debt or economic uncertainty, Silver Money tends to spend on products and services they consider valuable and that enhance their quality of life. This makes them a key demographic for companies looking to increase revenue and expand their customer base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e06257 e-flex e-con-boxed e-con e-parent\" data-id=\"8e06257\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02ed19f e-con-full e-flex e-con e-child\" data-id=\"02ed19f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51975bb elementor-widget elementor-widget-image\" data-id=\"51975bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/69-1024x684.png\" class=\"attachment-large size-large wp-image-64029\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/69-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/69-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/69-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/69-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/69.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f107f7 e-flex e-con-boxed e-con e-parent\" data-id=\"3f107f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b29163c e-con-full e-flex e-con e-child\" data-id=\"b29163c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4034619 elementor-widget elementor-widget-text-editor\" data-id=\"4034619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The influence of Silver Money on the market<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e901861 e-flex e-con-boxed e-con e-parent\" data-id=\"e901861\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aae4d79 e-con-full e-flex e-con e-child\" data-id=\"aae4d79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ac233 elementor-widget elementor-widget-text-editor\" data-id=\"d8ac233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money investors are shaping the market in several ways. Here we explore some of the main areas where their influence is most evident:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-413fc19 e-flex e-con-boxed e-con e-parent\" data-id=\"413fc19\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e88f91 e-con-full e-flex e-con e-child\" data-id=\"1e88f91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff3308 elementor-widget elementor-widget-text-editor\" data-id=\"1ff3308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. Technology and Communication<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03e4320 e-flex e-con-boxed e-con e-parent\" data-id=\"03e4320\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e1e95a e-con-full e-flex e-con e-child\" data-id=\"5e1e95a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ca053 elementor-widget elementor-widget-text-editor\" data-id=\"c2ca053\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contrary to popular belief, Silver Money is embracing technology at an accelerated pace. While it&#039;s true they may have been slower to jump on the digital bandwagon, today many are active users of smartphones, social media, and e-commerce. This has led to an increased demand for user-friendly tech devices and online services tailored to their specific needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3cbe2 e-flex e-con-boxed e-con e-parent\" data-id=\"3f3cbe2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8075ce9 e-con-full e-flex e-con e-child\" data-id=\"8075ce9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0eb5 elementor-widget elementor-widget-text-editor\" data-id=\"17b0eb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technology companies are beginning to respond to this demand, developing products with more intuitive interfaces and offering more personalized customer service. Furthermore, digital marketing targeting this group has intensified, utilizing platforms like Facebook and YouTube, where Silver Money users are particularly active.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e256a3e e-flex e-con-boxed e-con e-parent\" data-id=\"e256a3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea77276 e-con-full e-flex e-con e-child\" data-id=\"ea77276\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098ce60 elementor-widget elementor-widget-text-editor\" data-id=\"098ce60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>2. Health and Wellbeing<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e32b22 e-flex e-con-boxed e-con e-parent\" data-id=\"4e32b22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d13437a e-con-full e-flex e-con e-child\" data-id=\"d13437a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa66a46 elementor-widget elementor-widget-text-editor\" data-id=\"aa66a46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As Silver Money consumers age, their focus on health and wellness has intensified. This includes both physical and mental well-being. The fitness, nutrition, and medical industries are seeing increased demand for products and services that help these consumers stay healthy and active.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70f6ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"70f6ab2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25a9704 e-con-full e-flex e-con e-child\" data-id=\"25a9704\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cefd6 elementor-widget elementor-widget-text-editor\" data-id=\"e2cefd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The supplement market, for example, has grown significantly, with products specifically targeting common health issues in people over 50. In addition, home healthcare services and telemedicine are booming as older adults seek convenient ways to receive medical care without leaving home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be36c86 e-flex e-con-boxed e-con e-parent\" data-id=\"be36c86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6195ad9 e-con-full e-flex e-con e-child\" data-id=\"6195ad9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea682e6 elementor-widget elementor-widget-text-editor\" data-id=\"ea682e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>3. Travel and Experiences<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4adeaa e-flex e-con-boxed e-con e-parent\" data-id=\"b4adeaa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffc3cf1 e-con-full e-flex e-con e-child\" data-id=\"ffc3cf1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b13df elementor-widget elementor-widget-text-editor\" data-id=\"b4b13df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The desire to explore and experience new things is strong among Silver Money consumers. With more free time and financial resources at their disposal, this demographic is driving the travel market. From luxury cruises to adventure travel, travel agencies and airlines are adapting their offerings to meet the needs of these consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6ab26b e-flex e-con-boxed e-con e-parent\" data-id=\"c6ab26b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ed703b e-con-full e-flex e-con e-child\" data-id=\"3ed703b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b925748 elementor-widget elementor-widget-text-editor\" data-id=\"b925748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Furthermore, Silver Money travelers prefer personalized and exclusive experiences. This has led to an increase in demand for tailor-made trips, where every detail of the journey is adjusted to the client&#039;s preferences. Tourist destinations are also responding, offering activities and services that appeal to this group, such as cultural tours, local cooking classes, and wellness retreats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-503efb6 e-flex e-con-boxed e-con e-parent\" data-id=\"503efb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fd147d e-con-full e-flex e-con e-child\" data-id=\"9fd147d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0601cd elementor-widget elementor-widget-text-editor\" data-id=\"a0601cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>4. Fashion and Lifestyle<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160d1f5 e-flex e-con-boxed e-con e-parent\" data-id=\"160d1f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d751bbb e-con-full e-flex e-con e-child\" data-id=\"d751bbb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d685922 elementor-widget elementor-widget-text-editor\" data-id=\"d685922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money consumers aren&#039;t interested in fading into the background. They&#039;re redefining the concept of style in maturity, seeking clothing and accessories that reflect their personality and active lifestyle. Fashion brands are beginning to recognize this, launching product lines aimed at this group that combine comfort with style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f94764 e-flex e-con-boxed e-con e-parent\" data-id=\"3f94764\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a246c7d e-con-full e-flex e-con e-child\" data-id=\"a246c7d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83478e3 elementor-widget elementor-widget-text-editor\" data-id=\"83478e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Furthermore, the luxury market is also benefiting from the purchasing power of the Silver Money generation. From watches and jewelry to high-end automobiles, this consumer group is willing to spend on products they consider valuable and that reflect their status.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c686fe6 e-flex e-con-boxed e-con e-parent\" data-id=\"c686fe6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03703da e-con-full e-flex e-con e-child\" data-id=\"03703da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a98226d elementor-widget elementor-widget-image\" data-id=\"a98226d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/70-1024x684.png\" class=\"attachment-large size-large wp-image-64030\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/70-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/70-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/70-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/70-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/70.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dffa2c e-flex e-con-boxed e-con e-parent\" data-id=\"2dffa2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d408d93 e-con-full e-flex e-con e-child\" data-id=\"d408d93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2abda7 elementor-widget elementor-widget-text-editor\" data-id=\"c2abda7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Marketing strategies to attract Silver Money<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2fe1ca e-flex e-con-boxed e-con e-parent\" data-id=\"e2fe1ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5cdc39 e-con-full e-flex e-con e-child\" data-id=\"f5cdc39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffd033 elementor-widget elementor-widget-text-editor\" data-id=\"8ffd033\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capturing the attention of Silver Money consumers requires a careful and well-thought-out marketing approach. Here are some strategies businesses can adopt:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bb9343 e-flex e-con-boxed e-con e-parent\" data-id=\"3bb9343\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b43350d e-con-full e-flex e-con e-child\" data-id=\"b43350d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0978010 elementor-widget elementor-widget-text-editor\" data-id=\"0978010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. Focus on Personalization<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f72fe60 e-flex e-con-boxed e-con e-parent\" data-id=\"f72fe60\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bac58f3 e-con-full e-flex e-con e-child\" data-id=\"bac58f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f6ebf elementor-widget elementor-widget-text-editor\" data-id=\"b6f6ebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money consumers value products and services tailored to their specific needs and desires. Businesses should focus on personalization, offering products that can be customized to individual preferences. This could range from bespoke clothing to personalized travel plans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b68cc73 e-flex e-con-boxed e-con e-parent\" data-id=\"b68cc73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1eb6db e-con-full e-flex e-con e-child\" data-id=\"f1eb6db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ce62a elementor-widget elementor-widget-text-editor\" data-id=\"13ce62a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>2. Clear and Honest Communication<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0f59f0 e-flex e-con-boxed e-con e-parent\" data-id=\"d0f59f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b22175 e-con-full e-flex e-con e-child\" data-id=\"3b22175\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6d862 elementor-widget elementor-widget-text-editor\" data-id=\"fa6d862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transparency is key when it comes to Silver Money consumers. This group tends to be more skeptical of aggressive marketing tactics and appreciates clear and honest communication. Brands should focus on building trust by providing detailed and useful information about their products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29abf6a e-flex e-con-boxed e-con e-parent\" data-id=\"29abf6a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acce400 e-con-full e-flex e-con e-child\" data-id=\"acce400\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faef9ef elementor-widget elementor-widget-text-editor\" data-id=\"faef9ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>3. Multichannel Marketing<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-096fad9 e-flex e-con-boxed e-con e-parent\" data-id=\"096fad9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2109e02 e-con-full e-flex e-con e-child\" data-id=\"2109e02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f39e41b elementor-widget elementor-widget-text-editor\" data-id=\"f39e41b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although Silver Money consumers are active in the digital world, they haven&#039;t completely abandoned traditional media. An effective marketing strategy must be multichannel, combining digital and traditional media to reach this demographic effectively. This could include television ads, magazines, direct mail, and digital platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ceb0ca e-flex e-con-boxed e-con e-parent\" data-id=\"5ceb0ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad3e60a e-con-full e-flex e-con e-child\" data-id=\"ad3e60a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2887b7 elementor-widget elementor-widget-text-editor\" data-id=\"c2887b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>4. Exceptional Customer Experiences<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae77d15 e-flex e-con-boxed e-con e-parent\" data-id=\"ae77d15\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02c400b e-con-full e-flex e-con e-child\" data-id=\"02c400b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7846ad elementor-widget elementor-widget-text-editor\" data-id=\"c7846ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money customers value exceptional customer experiences. Businesses must ensure that every touchpoint, from the physical store to online service, is optimized to deliver a seamless and satisfying experience. This includes attentive customer service, clear return policies, and user-friendly online navigation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1554950 e-flex e-con-boxed e-con e-parent\" data-id=\"1554950\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e280c5c e-con-full e-flex e-con e-child\" data-id=\"e280c5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac2f9f elementor-widget elementor-widget-text-editor\" data-id=\"0ac2f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbb5a85 e-flex e-con-boxed e-con e-parent\" data-id=\"fbb5a85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dedd9db e-con-full e-flex e-con e-child\" data-id=\"dedd9db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4e56b elementor-widget elementor-widget-text-editor\" data-id=\"7a4e56b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The consumer group known as Silver Money represents a significant market opportunity for businesses. With their considerable purchasing power and desire to live full and active lives, they are redefining industries and opening up new business opportunities. Companies that recognize and respond to the needs and desires of this demographic will be well-positioned to capitalize on this trend and ensure their long-term success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b891e7 e-flex e-con-boxed e-con e-parent\" data-id=\"1b891e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f891a3 e-con-full e-flex e-con e-child\" data-id=\"0f891a3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7adfded elementor-widget elementor-widget-text-editor\" data-id=\"7adfded\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silver Money is not just a passing fad; it&#039;s a force that will continue to grow and shape the market for years to come. Brands that invest in understanding and serving this consumer group will be at the forefront of change, leading the way in an increasingly diverse and dynamic market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855bf34 e-flex e-con-boxed e-con e-parent\" data-id=\"855bf34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dd422a e-con-full e-flex e-con e-child\" data-id=\"8dd422a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a00108 elementor-widget elementor-widget-text-editor\" data-id=\"4a00108\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fountain: <\/strong><a href=\"http:\/\/ikono.co\/en_us\/\">iKono Telecommunications supported by AI<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2738e90 e-flex e-con-boxed e-con e-parent\" data-id=\"2738e90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-faa64ed e-con-full e-flex e-con e-child\" data-id=\"faa64ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7718ee3 elementor-widget elementor-widget-text-editor\" data-id=\"7718ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#We invite you to read our blog post\u00a0<a href=\"https:\/\/ikono.co\/en_us\/como-integrar-la-ia-y-tu-talento-humano\/\" target=\"_blank\" rel=\"noopener\">\u00ab&quot;How to integrate AI and your human talent?&quot;<\/a>\u00bb<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798928a e-flex e-con-boxed e-con e-parent\" data-id=\"798928a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-628316c e-con-full e-flex e-con e-child\" data-id=\"628316c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954d60 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1954d60\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on WhatsApp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8a715 e-flex e-con-boxed e-con e-parent\" data-id=\"7c8a715\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2774d0 e-con-full e-flex e-con e-child\" data-id=\"a2774d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b47513 e-grid e-con-boxed e-con e-child\" data-id=\"4b47513\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a0e78 elementor-widget elementor-widget-heading\" data-id=\"96a0e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn about our Corporate Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01549 elementor-widget elementor-widget-text-editor\" data-id=\"7c01549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn about the IP telephony, multi-agent chat, and mass text and voice messaging solutions for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164d11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3164d11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ikono.co\/en_us\/contactanos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8ba9e e-flex e-con-boxed e-con e-parent\" data-id=\"4d8ba9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-074e84c e-con-full e-flex e-con e-child\" data-id=\"074e84c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4bec1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"dc4bec1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-67046 post type-post status-publish format-standard has-post-thumbnail hentry category-experiencia_clientes category-mensajeria_masiva category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67091\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Experience<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" >\n\t\t\t\tC\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" aria-label=\"Read more about C\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66998 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67079\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" >\n\t\t\t\tLas m\u00e9tricas de un Contact Center que debes medir para crecer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" aria-label=\"Read more about Las m\u00e9tricas de un Contact Center que debes medir para crecer\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66987 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67069\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" >\n\t\t\t\tC\u00f3mo reducir los tiempos de espera en tu Call Center\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" aria-label=\"Read more about C\u00f3mo reducir los tiempos de espera en tu Call Center\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"45\" data-next-page=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Silver Money: El Poder de un Nuevo Tipo de Consumidor en el Mercado El mercado global est\u00e1 en constante evoluci\u00f3n, y uno de los fen\u00f3menos<\/p>","protected":false},"author":1,"featured_media":64743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228,241,226,235,229,231],"tags":[238,237,236],"class_list":["post-64026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call_center","category-chat-center","category-experiencia_clientes","category-innovacion","category-servicio_al_cliente","category-tecnologia","tag-comunicacion","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Silver Money: El poder de un nuevo tipo de consumidor &#8226; iKono Telecomunicaciones<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ikono.co\/en_us\/silver-money-consumidor-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silver Money: El poder de un nuevo tipo de consumidor &#8226; iKono Telecomunicaciones\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ikono.co\/en_us\/silver-money-consumidor-mercado\/\" \/>\n<meta property=\"og:site_name\" content=\"iKono Telecomunicaciones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iKonoTelecomunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T14:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunicaciones iKono\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaciones iKono\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/\"},\"author\":{\"name\":\"Comunicaciones iKono\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c\"},\"headline\":\"Silver Money: El poder de un nuevo tipo de consumidor\",\"datePublished\":\"2024-09-27T13:00:00+00:00\",\"dateModified\":\"2025-10-31T14:50:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/\"},\"wordCount\":1444,\"publisher\":{\"@id\":\"https:\/\/ikono.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"Innovaci\u00f3n\",\"Tecnolog\u00eda\"],\"articleSection\":[\"Call Center\",\"Chat Center\",\"Experiencia de Clientes\",\"Innovaci\u00f3n\",\"Servicio al Cliente\",\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/\",\"url\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/\",\"name\":\"Silver Money: El poder de un nuevo tipo de consumidor &#8226; iKono Telecomunicaciones\",\"isPartOf\":{\"@id\":\"https:\/\/ikono.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg\",\"datePublished\":\"2024-09-27T13:00:00+00:00\",\"dateModified\":\"2025-10-31T14:50:21+00:00\",\"description\":\"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global\",\"breadcrumb\":{\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage\",\"url\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg\",\"contentUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg\",\"width\":1080,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/ikono.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tecnolog\u00eda\",\"item\":\"https:\/\/ikono.co\/category\/tecnologia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Silver Money: El poder de un nuevo tipo de consumidor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ikono.co\/#website\",\"url\":\"https:\/\/ikono.co\/\",\"name\":\"iKono Telecomunicaciones\",\"description\":\"La tranquilidad de estar bien conectado\",\"publisher\":{\"@id\":\"https:\/\/ikono.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ikono.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ikono.co\/#organization\",\"name\":\"iKono Telecomunicaciones\",\"alternateName\":\"iKono\",\"url\":\"https:\/\/ikono.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png\",\"contentUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png\",\"width\":1500,\"height\":429,\"caption\":\"iKono Telecomunicaciones\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/iKonoTelecomunicaciones\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c\",\"name\":\"Comunicaciones iKono\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g\",\"caption\":\"Comunicaciones iKono\"},\"sameAs\":[\"http:\/\/www1.ikono.co\"],\"url\":\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Silver Money: The Power of a New Kind of Consumer \u2022 iKono Telecommunications","description":"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ikono.co\/en_us\/silver-money-consumidor-mercado\/","og_locale":"en_US","og_type":"article","og_title":"Silver Money: El poder de un nuevo tipo de consumidor &#8226; iKono Telecomunicaciones","og_description":"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global","og_url":"https:\/\/ikono.co\/en_us\/silver-money-consumidor-mercado\/","og_site_name":"iKono Telecomunicaciones","article_publisher":"https:\/\/www.facebook.com\/iKonoTelecomunicaciones","article_published_time":"2024-09-27T13:00:00+00:00","article_modified_time":"2025-10-31T14:50:21+00:00","og_image":[{"width":1080,"height":750,"url":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg","type":"image\/jpeg"}],"author":"Comunicaciones iKono","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Comunicaciones iKono","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#article","isPartOf":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/"},"author":{"name":"Comunicaciones iKono","@id":"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c"},"headline":"Silver Money: El poder de un nuevo tipo de consumidor","datePublished":"2024-09-27T13:00:00+00:00","dateModified":"2025-10-31T14:50:21+00:00","mainEntityOfPage":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/"},"wordCount":1444,"publisher":{"@id":"https:\/\/ikono.co\/#organization"},"image":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage"},"thumbnailUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg","keywords":["comunicaci\u00f3n","Innovaci\u00f3n","Tecnolog\u00eda"],"articleSection":["Call Center","Chat Center","Experiencia de Clientes","Innovaci\u00f3n","Servicio al Cliente","Tecnolog\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/","url":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/","name":"Silver Money: The Power of a New Kind of Consumer \u2022 iKono Telecommunications","isPartOf":{"@id":"https:\/\/ikono.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage"},"image":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage"},"thumbnailUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg","datePublished":"2024-09-27T13:00:00+00:00","dateModified":"2025-10-31T14:50:21+00:00","description":"Descubre qu\u00e9 es el Silver Money, el nuevo tipo de consumidor mayor de 50 a\u00f1os con alto poder adquisitivo, y c\u00f3mo transforma el mercado global","breadcrumb":{"@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ikono.co\/silver-money-consumidor-mercado\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#primaryimage","url":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg","contentUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-019-27-09-24.jpg","width":1080,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/ikono.co\/silver-money-consumidor-mercado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ikono.co\/"},{"@type":"ListItem","position":2,"name":"Tecnolog\u00eda","item":"https:\/\/ikono.co\/category\/tecnologia\/"},{"@type":"ListItem","position":3,"name":"Silver Money: El poder de un nuevo tipo de consumidor"}]},{"@type":"WebSite","@id":"https:\/\/ikono.co\/#website","url":"https:\/\/ikono.co\/","name":"iKono Telecommunications","description":"The peace of mind that comes with being well connected","publisher":{"@id":"https:\/\/ikono.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ikono.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ikono.co\/#organization","name":"iKono Telecommunications","alternateName":"iKono","url":"https:\/\/ikono.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/#\/schema\/logo\/image\/","url":"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png","contentUrl":"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png","width":1500,"height":429,"caption":"iKono Telecomunicaciones"},"image":{"@id":"https:\/\/ikono.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iKonoTelecomunicaciones"]},{"@type":"Person","@id":"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c","name":"iKono Communications","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g","caption":"Comunicaciones iKono"},"sameAs":["http:\/\/www1.ikono.co"],"url":"https:\/\/ikono.co\/en_us\/author\/mercadeo\/"}]}},"_links":{"self":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/comments?post=64026"}],"version-history":[{"count":7,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/revisions"}],"predecessor-version":[{"id":64307,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/64026\/revisions\/64307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/media\/64743"}],"wp:attachment":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/media?parent=64026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/categories?post=64026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/tags?post=64026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}