{"id":62853,"date":"2025-05-02T08:00:10","date_gmt":"2025-05-02T13:00:10","guid":{"rendered":"https:\/\/ikono.co\/?p=62853"},"modified":"2025-06-18T10:29:29","modified_gmt":"2025-06-18T15:29:29","slug":"email-marketing-exitoso-para-empresas","status":"publish","type":"post","link":"https:\/\/ikono.co\/en_us\/email-marketing-exitoso-para-empresas\/","title":{"rendered":"Successful email marketing for businesses"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"62853\" class=\"elementor elementor-62853\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c473e e-con-full e-flex e-con e-parent\" data-id=\"b5c473e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ca5b603 e-con-full e-flex e-con e-child\" data-id=\"ca5b603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c3753c e-grid e-con-full e-con e-child\" data-id=\"8c3753c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca9796 e-flex e-con-boxed e-con e-parent\" data-id=\"bca9796\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-586ba3c e-grid e-con-full e-con e-child\" data-id=\"586ba3c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858cf6f e-flex e-con-boxed e-con e-parent\" data-id=\"858cf6f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-396ee72 e-flex e-con-boxed e-con e-parent\" data-id=\"396ee72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fa5f7 e-con-full e-flex e-con e-parent\" data-id=\"70fa5f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58dc3bb e-con-full e-flex e-con e-child\" data-id=\"58dc3bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b25860c e-grid e-con-full e-con e-child\" data-id=\"b25860c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a81d28 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"8a81d28\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a50c64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/category\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">Communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/experiencia_clientes\/\" class=\"elementor-post-info__terms-list-item\">Customer Experience<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/mensajeria_masiva\/\" class=\"elementor-post-info__terms-list-item\">Mass Messaging<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48174 elementor-widget elementor-widget-heading\" data-id=\"3f48174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Successful email marketing for businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0831c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"cc0831c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6d8be4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tiKono Communications\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-925e1ff elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/2025\/05\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 2, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f92a6f7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/tag\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb212a e-flex e-con-boxed e-con e-parent\" data-id=\"1eb212a\" data-element_type=\"container\">\n\t\t\t\t\t<div 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data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00cad0 elementor-widget elementor-widget-image\" data-id=\"b00cad0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2-1024x684.png\" class=\"attachment-large size-large wp-image-62855\" alt=\"email, marketing, correos masivos\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/Imagen-destacada-Blog-2.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76eccb0 e-flex e-con-boxed e-con e-parent\" data-id=\"76eccb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcda573 e-con-full e-flex e-con e-child\" data-id=\"dcda573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670fdf9 elementor-widget elementor-widget-text-editor\" data-id=\"670fdf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing refers to the use of email as a marketing tool to promote products or services, as well as to communicate and interact with potential and existing customers. It is one of the most prominent tools in digital marketing today.<\/p><p>This tool has great advantages, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86170c e-flex e-con-boxed e-con e-parent\" data-id=\"f86170c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0905e74 e-con-full e-flex e-con e-child\" data-id=\"0905e74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9ca8d elementor-widget elementor-widget-text-editor\" data-id=\"9a9ca8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>It allows you to reach potential customers directly:<\/strong> Email marketing provides the opportunity to communicate directly with customers and prospects, delivering messages right to their inboxes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b98e72 e-flex e-con-boxed e-con e-parent\" data-id=\"9b98e72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb7173c e-con-full e-flex e-con e-child\" data-id=\"cb7173c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ba120 elementor-widget elementor-widget-text-editor\" data-id=\"56ba120\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>It is an affordable and cost-effective method:<\/strong> Compared to other advertising channels, email marketing has a lower cost and can generate large returns on investment if implemented correctly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b79ae e-flex e-con-boxed e-con e-parent\" data-id=\"19b79ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-339dae8 e-con-full e-flex e-con e-child\" data-id=\"339dae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3881db elementor-widget elementor-widget-text-editor\" data-id=\"f3881db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Segmentation and personalization:<\/strong> This tool allows you to segment a company&#039;s mailing lists according to different criteria (interests, demographics, etc.) and personalize messages for each target group, thus increasing their effectiveness.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a76c1 e-flex e-con-boxed e-con e-parent\" data-id=\"36a76c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e181c64 e-con-full e-flex e-con e-child\" data-id=\"e181c64\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c12cd22 elementor-widget elementor-widget-text-editor\" data-id=\"c12cd22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5401\" data-end=\"5734\"><strong>Lead generation and sales:<\/strong> Email campaigns are excellent for capturing new leads, nurturing existing ones, and ultimately closing sales of products or services.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7db478 e-flex e-con-boxed e-con e-parent\" data-id=\"d7db478\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-660ed65 e-con-full e-flex e-con e-child\" data-id=\"660ed65\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b88575 elementor-widget elementor-widget-text-editor\" data-id=\"1b88575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Building relationships:<\/strong> Email allows you to maintain close and constant contact with your customers, strengthening the relationship, providing value, and building brand loyalty.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f11a0 e-flex e-con-boxed e-con e-parent\" data-id=\"53f11a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cc3b79 e-con-full e-flex e-con e-child\" data-id=\"9cc3b79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd08c86 elementor-widget elementor-widget-text-editor\" data-id=\"fd08c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5401\" data-end=\"5734\"><strong>Measuring results: <\/strong>It&#039;s easy to measure metrics like open rates, clicks, conversions, etc., allowing you to continuously optimize your campaigns and know how effective they were.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c48cbbb e-flex e-con-boxed e-con e-parent\" data-id=\"c48cbbb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d15ef50 e-con-full e-flex e-con e-child\" data-id=\"d15ef50\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f86ac7d elementor-widget elementor-widget-text-editor\" data-id=\"f86ac7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">In summary, well-executed email marketing is a powerful and cost-effective tool for communicating, selling, nurturing leads, and building lasting relationships with your customers in the digital environment. Through it, you can deliver personalized information tailored to the needs of those who receive the messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb145d0 e-flex e-con-boxed e-con e-parent\" data-id=\"eb145d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f8ccffc e-con-full e-flex e-con e-child\" data-id=\"f8ccffc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2195be elementor-widget elementor-widget-text-editor\" data-id=\"e2195be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Email and its use<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19d1301 e-flex e-con-boxed e-con e-parent\" data-id=\"19d1301\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dccfe6f e-con-full e-flex e-con e-child\" data-id=\"dccfe6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-103285a elementor-widget elementor-widget-text-editor\" data-id=\"103285a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">One factor that can be considered a key to the success of email marketing campaigns is how often people check their email, which varies depending on several factors, including how they use it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422977b e-flex e-con-boxed e-con e-parent\" data-id=\"422977b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1d4f49 e-con-full e-flex e-con e-child\" data-id=\"c1d4f49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512fb3a elementor-widget elementor-widget-text-editor\" data-id=\"512fb3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">Work\/professional use:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e12ae40 e-flex e-con-boxed e-con e-parent\" data-id=\"e12ae40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b94545 e-con-full e-flex e-con e-child\" data-id=\"9b94545\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967bfdd elementor-widget elementor-widget-text-editor\" data-id=\"967bfdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">Most people check their work email several times a day, as it is a key tool for professional communication and is where they receive information of interest about their work and professional life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a521484 e-flex e-con-boxed e-con e-parent\" data-id=\"a521484\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a0803e e-con-full e-flex e-con e-child\" data-id=\"8a0803e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0106cb elementor-widget elementor-widget-text-editor\" data-id=\"a0106cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">Personal use:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386a344 e-flex e-con-boxed e-con e-parent\" data-id=\"386a344\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f266fa8 e-con-full e-flex e-con e-child\" data-id=\"f266fa8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa85186 elementor-widget elementor-widget-text-editor\" data-id=\"fa85186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">Personal email is usually checked less frequently, although many do so at least once a day to keep up with important notifications, newsletters, study topics, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe26d5f e-flex e-con-boxed e-con e-parent\" data-id=\"fe26d5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-764361e e-con-full e-flex e-con e-child\" data-id=\"764361e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0f668 elementor-widget elementor-widget-text-editor\" data-id=\"ce0f668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">Mobile devices:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea8642 e-flex e-con-boxed e-con e-parent\" data-id=\"4ea8642\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e9c5ac e-con-full e-flex e-con e-child\" data-id=\"8e9c5ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c4b96 elementor-widget elementor-widget-text-editor\" data-id=\"70c4b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">These devices have facilitated immediate access to information and received messages, which is why many people constantly check their inbox.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56dc28c e-flex e-con-boxed e-con e-parent\" data-id=\"56dc28c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d213ee e-con-full e-flex e-con e-child\" data-id=\"6d213ee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c71b86 elementor-widget elementor-widget-text-editor\" data-id=\"0c71b86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">Younger generations:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b6cc2d e-flex e-con-boxed e-con e-parent\" data-id=\"6b6cc2d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4470c29 e-con-full e-flex e-con e-child\" data-id=\"4470c29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7bb38 elementor-widget elementor-widget-text-editor\" data-id=\"ed7bb38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">Millennials and Generation Z tend to access their email less and prefer other forms of communication such as instant messaging or social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e728c86 e-flex e-con-boxed e-con e-parent\" data-id=\"e728c86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b13e48e e-con-full e-flex e-con e-child\" data-id=\"b13e48e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f536ab elementor-widget elementor-widget-text-editor\" data-id=\"0f536ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Individual variation:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7879719 e-flex e-con-boxed e-con e-parent\" data-id=\"7879719\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0084b4 e-con-full e-flex e-con e-child\" data-id=\"c0084b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ad04f elementor-widget elementor-widget-text-editor\" data-id=\"c7ad04f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some extremely busy or notification-addicted users tend to check their inbox every few minutes, while others only do so occasionally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93cf11f e-flex e-con-boxed e-con e-parent\" data-id=\"93cf11f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e6a853 e-con-full e-flex e-con e-child\" data-id=\"6e6a853\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3692999 elementor-widget elementor-widget-text-editor\" data-id=\"3692999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To reinforce the above, we present some relevant statistics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-898eda2 e-flex e-con-boxed e-con e-parent\" data-id=\"898eda2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6073068 e-con-full e-flex e-con e-child\" data-id=\"6073068\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88759ac elementor-widget elementor-widget-text-editor\" data-id=\"88759ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5401\" data-end=\"5734\">58% of consumers check their email first thing in the morning (Optenismic, 2021).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d0c808 e-flex e-con-boxed e-con e-parent\" data-id=\"6d0c808\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b26695f e-con-full e-flex e-con e-child\" data-id=\"b26695f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18efa7 elementor-widget elementor-widget-text-editor\" data-id=\"e18efa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5401\" data-end=\"5734\">99% of consumers check their inbox every day (HubSpot, 2020).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7706b32 e-flex e-con-boxed e-con e-parent\" data-id=\"7706b32\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f88f390 e-con-full e-flex e-con e-child\" data-id=\"f88f390\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862ed47 elementor-widget elementor-widget-text-editor\" data-id=\"862ed47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5401\" data-end=\"5734\">On average, people spend 2.5 hours checking email per day (Adobe, 2018).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c600a8d e-flex e-con-boxed e-con e-parent\" data-id=\"c600a8d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cb94db e-con-full e-flex e-con e-child\" data-id=\"4cb94db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33dbd57 elementor-widget elementor-widget-image\" data-id=\"33dbd57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/ikono-chat\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"490\" height=\"198\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Footer-pagina.png\" class=\"attachment-large size-large wp-image-62856\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Footer-pagina.png 490w, https:\/\/ikono.co\/wp-content\/uploads\/Footer-pagina-300x121.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10140c9 e-flex e-con-boxed e-con e-parent\" data-id=\"10140c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff9a0a7 e-con-full e-flex e-con e-child\" data-id=\"ff9a0a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-798f692 elementor-widget elementor-widget-text-editor\" data-id=\"798f692\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Points to consider when creating successful campaigns<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-044e5e4 e-flex e-con-boxed e-con e-parent\" data-id=\"044e5e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-799fc18 e-con-full e-flex e-con e-child\" data-id=\"799fc18\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95ca31d elementor-widget elementor-widget-text-editor\" data-id=\"95ca31d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">1. Permissions and consent:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd6ce9b e-flex e-con-boxed e-con e-parent\" data-id=\"cd6ce9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ad8872 e-con-full e-flex e-con e-child\" data-id=\"8ad8872\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf43a elementor-widget elementor-widget-text-editor\" data-id=\"93cf43a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">It is essential to obtain user permission to send them commercial communications by email, in accordance with the personal data protection law.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3b9b84 e-flex e-con-boxed e-con e-parent\" data-id=\"b3b9b84\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2711745 e-con-full e-flex e-con e-child\" data-id=\"2711745\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5aee8a elementor-widget elementor-widget-text-editor\" data-id=\"c5aee8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>2. Segmentation:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd406a e-flex e-con-boxed e-con e-parent\" data-id=\"5fd406a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db499c3 e-con-full e-flex e-con e-child\" data-id=\"db499c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d2688 elementor-widget elementor-widget-text-editor\" data-id=\"c0d2688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dividing databases by criteria such as location, interests, purchasing behavior, etc. allows for sending more personalized and relevant campaigns, generating greater interest in the information and positioning the company as a reference for valuable content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e213ec e-flex e-con-boxed e-con e-parent\" data-id=\"2e213ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f46f5fa e-con-full e-flex e-con e-child\" data-id=\"f46f5fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-708a555 elementor-widget elementor-widget-text-editor\" data-id=\"708a555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>3. Mobile-friendly design:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6ea73b e-flex e-con-boxed e-con e-parent\" data-id=\"a6ea73b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45e312b e-con-full e-flex e-con e-child\" data-id=\"45e312b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e066dc0 elementor-widget elementor-widget-text-editor\" data-id=\"e066dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Given the increasing consumption of email on mobile devices, it is key that designs display correctly on different screens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73300cc e-flex e-con-boxed e-con e-parent\" data-id=\"73300cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a93f71 e-con-full e-flex e-con e-child\" data-id=\"9a93f71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad131a8 elementor-widget elementor-widget-text-editor\" data-id=\"ad131a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>4. Value content:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34458d0 e-flex e-con-boxed e-con e-parent\" data-id=\"34458d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4284b4 e-con-full e-flex e-con e-child\" data-id=\"b4284b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650f73c elementor-widget elementor-widget-text-editor\" data-id=\"650f73c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emails should deliver engaging content and valuable information to the user, not just promotions or data that are not meaningful to their recipients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94e395 e-flex e-con-boxed e-con e-parent\" data-id=\"b94e395\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1217cd e-con-full e-flex e-con e-child\" data-id=\"b1217cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3c3c8 elementor-widget elementor-widget-text-editor\" data-id=\"4a3c3c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"5401\" data-end=\"5734\">5. Automation:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f1f20 e-flex e-con-boxed e-con e-parent\" data-id=\"d4f1f20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5756da e-con-full e-flex e-con e-child\" data-id=\"b5756da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c3978 elementor-widget elementor-widget-text-editor\" data-id=\"a3c3978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5401\" data-end=\"5734\">Acquire an email marketing automation tool like iKono Mailing that allows you to schedule campaigns and track them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30f379b e-flex e-con-boxed e-con e-parent\" data-id=\"30f379b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e86cca e-con-full e-flex e-con e-child\" data-id=\"4e86cca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7089e61 elementor-widget elementor-widget-text-editor\" data-id=\"7089e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>6. Data analysis:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06871d7 e-flex e-con-boxed e-con e-parent\" data-id=\"06871d7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-288ef33 e-con-full e-flex e-con e-child\" data-id=\"288ef33\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e15b5 elementor-widget elementor-widget-text-editor\" data-id=\"86e15b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Measuring open rates, clicks, conversions, and optimizing campaigns based on the data obtained will allow you to improve your campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60c357e e-flex e-con-boxed e-con e-parent\" data-id=\"60c357e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d85b83e e-con-full e-flex e-con e-child\" data-id=\"d85b83e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bcfcf elementor-widget elementor-widget-text-editor\" data-id=\"c0bcfcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>7. Respect anti-spam laws:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1737f86 e-flex e-con-boxed e-con e-parent\" data-id=\"1737f86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6896bfb e-con-full e-flex e-con e-child\" data-id=\"6896bfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5204c65 elementor-widget elementor-widget-text-editor\" data-id=\"5204c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It includes an option to easily unsubscribe and clearly identify who the message is from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f1dc9 e-flex e-con-boxed e-con e-parent\" data-id=\"32f1dc9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccabbe8 e-con-full e-flex e-con e-child\" data-id=\"ccabbe8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea34d02 elementor-widget elementor-widget-text-editor\" data-id=\"ea34d02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>8. Consistency:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb44c9a e-flex e-con-boxed e-con e-parent\" data-id=\"bb44c9a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-224ab34 e-con-full e-flex e-con e-child\" data-id=\"224ab34\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fd7a5 elementor-widget elementor-widget-text-editor\" data-id=\"b1fd7a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sending emails regularly, not sporadically, will create greater interest; maintaining a consistent design and brand will generate a better recognition and recall process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-784fe1e e-flex e-con-boxed e-con e-parent\" data-id=\"784fe1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f58477d e-con-full e-flex e-con e-child\" data-id=\"f58477d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbf092 elementor-widget elementor-widget-text-editor\" data-id=\"1cbf092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective email marketing is a valuable marketing tool for building relationships with customers and prospects when done well. Leading brands in various sectors, such as retail, banking, tourism, and healthcare, invest heavily in email marketing to cultivate lasting relationships with their audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6771dbd e-flex e-con-boxed e-con e-parent\" data-id=\"6771dbd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-207dc1a e-con-full e-flex e-con e-child\" data-id=\"207dc1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae3897 elementor-widget elementor-widget-text-editor\" data-id=\"fae3897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, although habits vary widely, email remains a widely used and checked channel by most users, highlighting its importance within digital marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855bf34 e-flex e-con-boxed e-con e-parent\" data-id=\"855bf34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dd422a e-con-full e-flex e-con e-child\" data-id=\"8dd422a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a00108 elementor-widget elementor-widget-text-editor\" data-id=\"4a00108\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Keywords:<\/strong><br \/>email marketing, iKono, iKono Telecommunications, email.<\/p><p><strong>Fountain:<\/strong><br \/><a href=\"https:\/\/ikono.co\/en_us\/\">iKono Telecommunications<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2738e90 e-flex e-con-boxed e-con e-parent\" data-id=\"2738e90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-faa64ed e-con-full e-flex e-con e-child\" data-id=\"faa64ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7718ee3 elementor-widget elementor-widget-text-editor\" data-id=\"7718ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#We invite you to read our blog post\u00a0<a href=\"https:\/\/ikono.co\/en_us\/la-inteligencia-artificial-y-su-poder-en-los-contact-centers\/\" target=\"_blank\" rel=\"noopener\">\u00abArtificial Intelligence and<br \/>its power in Contact Centers<\/a>\u00bb<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798928a e-flex e-con-boxed e-con e-parent\" data-id=\"798928a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-628316c e-con-full e-flex e-con e-child\" data-id=\"628316c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954d60 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1954d60\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8a715 e-flex e-con-boxed e-con e-parent\" data-id=\"7c8a715\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2774d0 e-con-full e-flex e-con e-child\" data-id=\"a2774d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b47513 e-grid e-con-boxed e-con e-child\" data-id=\"4b47513\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a0e78 elementor-widget elementor-widget-heading\" data-id=\"96a0e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn about our Corporate Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01549 elementor-widget elementor-widget-text-editor\" data-id=\"7c01549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn about the IP telephony, multi-agent chat, and mass text and voice messaging solutions for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164d11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3164d11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www1.ikono.co\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8ba9e e-flex e-con-boxed e-con e-parent\" data-id=\"4d8ba9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-074e84c e-con-full e-flex e-con e-child\" data-id=\"074e84c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4bec1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"dc4bec1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-67046 post type-post status-publish format-standard has-post-thumbnail hentry category-experiencia_clientes category-mensajeria_masiva category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67091\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Experience<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" >\n\t\t\t\tC\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" aria-label=\"Read more about C\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66998 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67079\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" >\n\t\t\t\tLas m\u00e9tricas de un Contact Center que debes medir para crecer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" aria-label=\"Read more about Las m\u00e9tricas de un Contact Center que debes medir para crecer\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66987 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67069\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" >\n\t\t\t\tC\u00f3mo reducir los tiempos de espera en tu Call Center\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" aria-label=\"Read more about C\u00f3mo reducir los tiempos de espera en tu Call Center\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"45\" data-next-page=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62853\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62853\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62853\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62853\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62853\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing exitoso para empresas El email marketing hace referencia al uso del correo electr\u00f3nico como una herramienta de marketing para promover productos o servicios,<\/p>","protected":false},"author":1,"featured_media":63255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[227,226,230,231],"tags":[238,237,236],"class_list":["post-62853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-experiencia_clientes","category-mensajeria_masiva","category-tecnologia","tag-comunicacion","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing exitoso para empresas &#8226; iKono Telecomunicaciones<\/title>\n<meta name=\"description\" content=\"El email marketing hace referencia al uso del correo electr\u00f3nico como una herramienta de marketing para promover productos o servicios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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