{"id":62784,"date":"2024-11-01T08:00:24","date_gmt":"2024-11-01T13:00:24","guid":{"rendered":"https:\/\/ikono.co\/?p=62784"},"modified":"2025-10-23T11:55:42","modified_gmt":"2025-10-23T16:55:42","slug":"el-comercio-social-y-su-importancia-en-los-centros-de-contacto","status":"publish","type":"post","link":"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/","title":{"rendered":"Social commerce and its importance in Contact Centers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"62784\" class=\"elementor elementor-62784\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c473e e-con-full e-flex e-con e-parent\" data-id=\"b5c473e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ca5b603 e-con-full e-flex e-con e-child\" data-id=\"ca5b603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c3753c e-grid e-con-full e-con e-child\" data-id=\"8c3753c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca9796 e-flex e-con-boxed e-con e-parent\" data-id=\"bca9796\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-586ba3c e-grid e-con-full e-con e-child\" data-id=\"586ba3c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858cf6f e-flex e-con-boxed e-con e-parent\" data-id=\"858cf6f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-396ee72 e-flex e-con-boxed e-con e-parent\" data-id=\"396ee72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fa5f7 e-con-full e-flex e-con e-parent\" data-id=\"70fa5f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58dc3bb e-con-full e-flex e-con e-child\" data-id=\"58dc3bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b25860c e-grid e-con-full e-con e-child\" data-id=\"b25860c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a81d28 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"8a81d28\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a50c64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/category\/call_center\/\" class=\"elementor-post-info__terms-list-item\">Call Center<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/chat-center\/\" class=\"elementor-post-info__terms-list-item\">Chat Center<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">Communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/emprendimiento\/\" class=\"elementor-post-info__terms-list-item\">Entrepreneurship<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/marketing\/\" class=\"elementor-post-info__terms-list-item\">Marketing<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/servicio_al_cliente\/\" class=\"elementor-post-info__terms-list-item\">Customer service<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48174 elementor-widget elementor-widget-heading\" data-id=\"3f48174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social trade and its\n<br>importance in the\n<br>Contact Centers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0831c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"cc0831c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6d8be4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tiKono Communications\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-925e1ff elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/2024\/11\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 1, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f92a6f7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/tag\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb212a e-flex e-con-boxed e-con e-parent\" data-id=\"1eb212a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-327162f e-con-full e-flex e-con e-child\" data-id=\"327162f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7482ccb elementor-widget elementor-widget-shortcode\" data-id=\"7482ccb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_62784\" class=\"pvc_stats all  pvc_load_by_ajax_update\" data-element-id=\"62784\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewbox=\"0 0 502 315\" preserveaspectratio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/ikono.co\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=\"0\" \/><\/p><div class=\"pvc_clear\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410877f e-flex e-con-boxed e-con e-parent\" data-id=\"410877f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-86002f2 e-con-full e-flex e-con e-child\" data-id=\"86002f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00cad0 elementor-widget elementor-widget-image\" data-id=\"b00cad0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes-1024x684.png\" class=\"attachment-large size-large wp-image-62786\" alt=\"comercio social\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/Mujer_vendiendo_en_redes.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76eccb0 e-flex e-con-boxed e-con e-parent\" data-id=\"76eccb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcda573 e-con-full e-flex e-con e-child\" data-id=\"dcda573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670fdf9 elementor-widget elementor-widget-text-editor\" data-id=\"670fdf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"122\" data-end=\"441\">Social commerce is a sales strategy in which companies use social media platforms to offer products and services, with the aim of facilitating direct purchases through these channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86170c e-flex e-con-boxed e-con e-parent\" data-id=\"f86170c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0905e74 e-con-full e-flex e-con e-child\" data-id=\"0905e74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9ca8d elementor-widget elementor-widget-text-editor\" data-id=\"9a9ca8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, social commerce is the fusion of social media and e-commerce, allowing people to explore, discover, and, in many cases, purchase products without leaving the social platform. Simplifying the buying process increases conversion rates and prevents potential customers from losing interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0637e73 e-flex e-con-boxed e-con e-parent\" data-id=\"0637e73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d81d8d8 e-con-full e-flex e-con e-child\" data-id=\"d81d8d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6308697 elementor-widget elementor-widget-text-editor\" data-id=\"6308697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1516\" data-end=\"1716\">In fact, in the field of contact centers, social commerce opens a new door to connect with customers in a more personal and fluid way, allowing brands to interact directly in the same space where their customers spend a lot of time and even spaces where people go to look for what they need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-348f9ec e-flex e-con-boxed e-con e-parent\" data-id=\"348f9ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d001bad e-con-full e-flex e-con e-child\" data-id=\"d001bad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6c26b elementor-widget elementor-widget-text-editor\" data-id=\"bf6c26b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, we&#039;ll explore how social commerce works, some examples in the field of contact centers, and best practices for making the most of this tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab342b5 e-flex e-con-boxed e-con e-parent\" data-id=\"ab342b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2427da1 e-con-full e-flex e-con e-child\" data-id=\"2427da1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-871c801 elementor-widget elementor-widget-text-editor\" data-id=\"871c801\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">How Does Social Commerce Work?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95ca878 e-flex e-con-boxed e-con e-parent\" data-id=\"95ca878\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87013f7 e-con-full e-flex e-con e-child\" data-id=\"87013f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1de3161 elementor-widget elementor-widget-text-editor\" data-id=\"1de3161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It relies on the interactive and visual features of social platforms such as Facebook, Instagram, WhatsApp, and TikTok, which allow purchases to be made with just a few clicks and provide a personalized and visually appealing experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d4bac e-flex e-con-boxed e-con e-parent\" data-id=\"57d4bac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70cc140 e-con-full e-flex e-con e-child\" data-id=\"70cc140\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b31d372 elementor-widget elementor-widget-text-editor\" data-id=\"b31d372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3203\" data-end=\"3466\">Social media, with its ability to display comments, share content, and offer direct communication, is the ideal platform for improving the shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1fbffa e-flex e-con-boxed e-con e-parent\" data-id=\"e1fbffa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dc74e9 e-con-full e-flex e-con e-child\" data-id=\"8dc74e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79909e2 elementor-widget elementor-widget-text-editor\" data-id=\"79909e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where contact centers come into play: they can use social commerce tools and techniques to offer fast, direct, and personalized service, strengthening customer relationships and boosting sales. Today, tools are available that simplify this communication process and even integrate all these messages in one place to manage communications more efficiently and provide better service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aff21b9 e-flex e-con-boxed e-con e-parent\" data-id=\"aff21b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e633d9 e-con-full e-flex e-con e-child\" data-id=\"5e633d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6dd608 elementor-widget elementor-widget-text-editor\" data-id=\"b6dd608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3203\" data-end=\"3466\">Main Social Trade Channels<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcc495d e-flex e-con-boxed e-con e-parent\" data-id=\"fcc495d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e962bb e-con-full e-flex e-con e-child\" data-id=\"5e962bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a64c35 elementor-widget elementor-widget-text-editor\" data-id=\"0a64c35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">1. Instagram Shopping:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8154523 e-flex e-con-boxed e-con e-parent\" data-id=\"8154523\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6beafcb e-con-full e-flex e-con e-child\" data-id=\"6beafcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3e4e2 elementor-widget elementor-widget-text-editor\" data-id=\"fc3e4e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It allows companies to create a virtual store within the platform, where users can view products, explore collections, and make purchases without leaving the application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e66967 e-flex e-con-boxed e-con e-parent\" data-id=\"2e66967\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-856b062 e-con-full e-flex e-con e-child\" data-id=\"856b062\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c29eb4 elementor-widget elementor-widget-text-editor\" data-id=\"0c29eb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">2. Facebook Shops:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7aafc6e e-flex e-con-boxed e-con e-parent\" data-id=\"7aafc6e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3683fea e-con-full e-flex e-con e-child\" data-id=\"3683fea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288bd2c elementor-widget elementor-widget-text-editor\" data-id=\"288bd2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3203\" data-end=\"3466\">Similar to Instagram Shopping, but focused on Facebook, it allows businesses to sell products and services directly on the platform, providing an integrated experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eaebe9 e-flex e-con-boxed e-con e-parent\" data-id=\"8eaebe9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17e689e e-con-full e-flex e-con e-child\" data-id=\"17e689e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-339a195 elementor-widget elementor-widget-text-editor\" data-id=\"339a195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">3. TikTok for Business:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c917ae e-flex e-con-boxed e-con e-parent\" data-id=\"5c917ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b19a57 e-con-full e-flex e-con e-child\" data-id=\"8b19a57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f93d965 elementor-widget elementor-widget-text-editor\" data-id=\"f93d965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It offers a direct shopping experience through videos and links, where products can be tagged in posts, videos, and ads, making it easy for users to buy what they see.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b8507 e-flex e-con-boxed e-con e-parent\" data-id=\"f6b8507\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dd8efe e-con-full e-flex e-con e-child\" data-id=\"5dd8efe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234c111 elementor-widget elementor-widget-text-editor\" data-id=\"234c111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">4. WhatsApp Business:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b79ae e-flex e-con-boxed e-con e-parent\" data-id=\"19b79ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-339dae8 e-con-full e-flex e-con e-child\" data-id=\"339dae8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3881db elementor-widget elementor-widget-text-editor\" data-id=\"f3881db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4123\" data-end=\"4359\">Although it is a messaging channel, it allows for a highly personalized shopping experience, as customers can request detailed information and receive real-time support, as well as make payments and manage their orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-005dd69 e-flex e-con-boxed e-con e-parent\" data-id=\"005dd69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e58e1d e-con-full e-flex e-con e-child\" data-id=\"5e58e1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b106cbd elementor-widget elementor-widget-image\" data-id=\"b106cbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes-1024x684.png\" class=\"attachment-large size-large wp-image-62787\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/compras_en_redes.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2d2212 e-flex e-con-boxed e-con e-parent\" data-id=\"a2d2212\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f436e7e e-con-full e-flex e-con e-child\" data-id=\"f436e7e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e0e56 elementor-widget elementor-widget-text-editor\" data-id=\"e7e0e56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Social Commerce Use Cases in Contact Centers<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a7a0ff e-flex e-con-boxed e-con e-parent\" data-id=\"8a7a0ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f3dee9 e-con-full e-flex e-con e-child\" data-id=\"9f3dee9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c61caf elementor-widget elementor-widget-text-editor\" data-id=\"6c61caf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4650\" data-end=\"4819\">In contact centers, the <strong data-start=\"4908\" data-end=\"4932\">written communication<\/strong> (chats, emails, social media messages) is essential. The writing must be <strong data-start=\"5016\" data-end=\"5049\">clear, fast and personalized<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c47715 e-flex e-con-boxed e-con e-parent\" data-id=\"8c47715\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-93e6854 e-con-full e-flex e-con e-child\" data-id=\"93e6854\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0486363 elementor-widget elementor-widget-text-editor\" data-id=\"0486363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">1. Customer Support and Personalized Sales on Social Networks<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae10ccb e-flex e-con-boxed e-con e-parent\" data-id=\"ae10ccb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-134338a e-con-full e-flex e-con e-child\" data-id=\"134338a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291a212 elementor-widget elementor-widget-text-editor\" data-id=\"291a212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5123\" data-end=\"5497\">Let&#039;s say a fashion store uses Instagram Shopping to sell its products. A customer finds an item they&#039;re interested in but has questions about sizes or colors. By interacting with the store&#039;s Instagram chat, a contact center agent can offer instant assistance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8b6d9 e-flex e-con-boxed e-con e-parent\" data-id=\"5c8b6d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fff4abb e-con-full e-flex e-con e-child\" data-id=\"fff4abb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d75cc elementor-widget elementor-widget-text-editor\" data-id=\"c6d75cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This agent can share additional photos, provide sizing guidance, and even suggest other products to complement your choice. Thanks to this, a potential purchase becomes a guided and personalized shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1560d3 e-flex e-con-boxed e-con e-parent\" data-id=\"f1560d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9afe85b e-con-full e-flex e-con e-child\" data-id=\"9afe85b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7aa1d1 elementor-widget elementor-widget-text-editor\" data-id=\"e7aa1d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">2. Order Management and After-Sales Support via WhatsApp<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ddb131 e-flex e-con-boxed e-con e-parent\" data-id=\"4ddb131\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d52901 e-con-full e-flex e-con e-child\" data-id=\"8d52901\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf49881 elementor-widget elementor-widget-text-editor\" data-id=\"cf49881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine a tech store that receives frequent inquiries about order status via WhatsApp. In this case, the contact center can automate part of this process using a chatbot that answers basic questions, such as order tracking, exchanges, or returns. If the customer has a more specific question, the chatbot redirects the case to a human agent, who provides specialized support. This speeds up response times and improves the customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfd3a6 e-flex e-con-boxed e-con e-parent\" data-id=\"9bfd3a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0399f53 e-con-full e-flex e-con e-child\" data-id=\"0399f53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7f966 elementor-widget elementor-widget-text-editor\" data-id=\"ac7f966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">3. Problem Solving and Customer Loyalty through Facebook Messenger<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-089331a e-flex e-con-boxed e-con e-parent\" data-id=\"089331a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f36b1f e-con-full e-flex e-con e-child\" data-id=\"0f36b1f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9629932 elementor-widget elementor-widget-text-editor\" data-id=\"9629932\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A beauty company that sells its products through Facebook Shops may receive customer inquiries about how to use its products or which line is best suited to their skin type. Here, a contact center team can interact via Messenger to offer personalized recommendations and even send video tutorials or links to specific products, enriching the experience and building trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2847b28 e-flex e-con-boxed e-con e-parent\" data-id=\"2847b28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-89b3323 e-con-full e-flex e-con e-child\" data-id=\"89b3323\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d53dc8e elementor-widget elementor-widget-text-editor\" data-id=\"d53dc8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">4. Live Sales and Exclusive Offers on TikTok<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83909fe e-flex e-con-boxed e-con e-parent\" data-id=\"83909fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28d541f e-con-full e-flex e-con e-child\" data-id=\"28d541f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a297fc1 elementor-widget elementor-widget-text-editor\" data-id=\"a297fc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fashion companies have successfully leveraged TikTok&#039;s live video format to create live shopping sessions where they showcase products in real time and answer user questions. For a contact center managing this strategy, a team can handle these live interactions to answer questions, suggest products, and create a sense of exclusivity with limited-time discounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b99737 e-flex e-con-boxed e-con e-parent\" data-id=\"3b99737\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45bf6fb e-con-full e-flex e-con e-child\" data-id=\"45bf6fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3451ec9 elementor-widget elementor-widget-text-editor\" data-id=\"3451ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Advantages of Social Commerce in Contact Centers<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2312ed1 e-flex e-con-boxed e-con e-parent\" data-id=\"2312ed1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f02da50 e-con-full e-flex e-con e-child\" data-id=\"f02da50\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a5006 elementor-widget elementor-widget-text-editor\" data-id=\"e0a5006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Improve the User Experience:<\/strong> Customers receive quick and personalized answers on the platforms where they already spend time, creating a frictionless experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b573886 e-flex e-con-boxed e-con e-parent\" data-id=\"b573886\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd291e9 e-con-full e-flex e-con e-child\" data-id=\"fd291e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ae000 elementor-widget elementor-widget-text-editor\" data-id=\"48ae000\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Increase Conversion Rate:<\/strong> Being so close to the purchase process and in a trusted environment like a social network makes it easier to motivate users to make a purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-539b576 e-flex e-con-boxed e-con e-parent\" data-id=\"539b576\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bb5778 e-con-full e-flex e-con e-child\" data-id=\"3bb5778\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cb3fd elementor-widget elementor-widget-text-editor\" data-id=\"80cb3fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Customization and Real-Time Support:<\/strong> Through contact centers, a level of personalization is offered that is not possible in traditional e-commerce, since agents are trained to answer detailed questions and offer recommendations, or in certain cases it is possible to integrate artificial intelligence into the process for resolving simple questions, allowing agents to focus on more complex issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b602bd7 e-flex e-con-boxed e-con e-parent\" data-id=\"b602bd7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a459cfa e-con-full e-flex e-con e-child\" data-id=\"a459cfa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fe08e elementor-widget elementor-widget-text-editor\" data-id=\"63fe08e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Data Collection for Marketing Strategies:<\/strong> Contact centers can collect valuable customer data, such as purchasing preferences, frequently asked questions, and common problems. This information is useful for improving marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf07d3 e-flex e-con-boxed e-con e-parent\" data-id=\"1cf07d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfa141a e-con-full e-flex e-con e-child\" data-id=\"dfa141a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206e21c elementor-widget elementor-widget-text-editor\" data-id=\"206e21c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Examples of Successful Social Commerce<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534e378 e-flex e-con-boxed e-con e-parent\" data-id=\"534e378\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7d8347 e-con-full e-flex e-con e-child\" data-id=\"e7d8347\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2aac80 elementor-widget elementor-widget-text-editor\" data-id=\"b2aac80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">1. Nike on Instagram Shopping<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a433b65 e-flex e-con-boxed e-con e-parent\" data-id=\"a433b65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d6d4e85 e-con-full e-flex e-con e-child\" data-id=\"d6d4e85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e59b23 elementor-widget elementor-widget-text-editor\" data-id=\"6e59b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\">Nike has leveraged Instagram Shopping to connect with its young and dynamic audience, with posts that showcase its products in context. Nike combines this with personalized messages through Instagram Direct, where the support team can guide customers on sizing, usage, or the benefits of its products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a4766 e-flex e-con-boxed e-con e-parent\" data-id=\"e2a4766\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-518a318 e-con-full e-flex e-con e-child\" data-id=\"518a318\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c20fd5 elementor-widget elementor-widget-text-editor\" data-id=\"1c20fd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">2. Est\u00e9e Lauder on Facebook Shops<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd0b558 e-flex e-con-boxed e-con e-parent\" data-id=\"bd0b558\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccb7b62 e-con-full e-flex e-con e-child\" data-id=\"ccb7b62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d160e54 elementor-widget elementor-widget-text-editor\" data-id=\"d160e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\">Est\u00e9e Lauder has implemented Facebook Shops as an extension of its e-commerce strategy. Customers can inquire about beauty products through Facebook Messenger, where a contact center agent responds directly and personally, guiding the shopping experience from initial interest to final purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1e9d49 e-flex e-con-boxed e-con e-parent\" data-id=\"a1e9d49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6593f16 e-con-full e-flex e-con e-child\" data-id=\"6593f16\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8541668 elementor-widget elementor-widget-text-editor\" data-id=\"8541668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">3. Starbucks on WhatsApp for Latin America<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0a9a0b e-flex e-con-boxed e-con e-parent\" data-id=\"d0a9a0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ecd23e e-con-full e-flex e-con e-child\" data-id=\"2ecd23e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbc2c0 elementor-widget elementor-widget-text-editor\" data-id=\"fdbc2c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\">Starbucks can offer fast and personal service, answering questions about availability, location, and custom orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ce5a17 e-flex e-con-boxed e-con e-parent\" data-id=\"3ce5a17\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2564bb1 e-con-full e-flex e-con e-child\" data-id=\"2564bb1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b83db elementor-widget elementor-widget-image\" data-id=\"c4b83db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones-1024x684.png\" class=\"attachment-large size-large wp-image-62788\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/mundo_de_opciones.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daa8d7f e-flex e-con-boxed e-con e-parent\" data-id=\"daa8d7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd64aa0 e-con-full e-flex e-con e-child\" data-id=\"fd64aa0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed49c39 elementor-widget elementor-widget-text-editor\" data-id=\"ed49c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Best Practices for Contact Centers in Social Commerce<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8433d7f e-flex e-con-boxed e-con e-parent\" data-id=\"8433d7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-333ab53 e-con-full e-flex e-con e-child\" data-id=\"333ab53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449b05e elementor-widget elementor-widget-text-editor\" data-id=\"449b05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\"><strong>1. Social Media Training:<\/strong> Agents must be trained to use the various tools on social media platforms, be knowledgeable about the products, and provide quick and concise answers. Using chatbots to answer common questions in real time is a great strategy for handling a high volume of inquiries without compromising service quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f42d7 e-flex e-con-boxed e-con e-parent\" data-id=\"38f42d7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2f606f e-con-full e-flex e-con e-child\" data-id=\"c2f606f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6033fd3 elementor-widget elementor-widget-text-editor\" data-id=\"6033fd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\"><strong>2. Intelligent Automation: <\/strong>Using chatbots to answer common queries in real time is a great strategy for handling a high volume of questions without losing service quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f739205 e-flex e-con-boxed e-con e-parent\" data-id=\"f739205\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8285885 e-con-full e-flex e-con e-child\" data-id=\"8285885\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9529722 elementor-widget elementor-widget-text-editor\" data-id=\"9529722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\"><strong>3. Feedback Collection:<\/strong> It is essential to listen to the customer and gather feedback to improve the offer and sales strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ac45e e-flex e-con-boxed e-con e-parent\" data-id=\"92ac45e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-539a1a6 e-con-full e-flex e-con e-child\" data-id=\"539a1a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a36d77 elementor-widget elementor-widget-text-editor\" data-id=\"7a36d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\"><strong>4. Exclusive Promotions on Each Channel:<\/strong> Offering exclusive discounts or promotions to users who buy through social media helps increase customer interaction and loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2515ced e-flex e-con-boxed e-con e-parent\" data-id=\"2515ced\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdb3c7d e-con-full e-flex e-con e-child\" data-id=\"fdb3c7d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a3ba7 elementor-widget elementor-widget-text-editor\" data-id=\"e0a3ba7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember382\" class=\"ember-view reader-text-block__heading-3\">Conclusion<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f75e70 e-flex e-con-boxed e-con e-parent\" data-id=\"4f75e70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a25428 e-con-full e-flex e-con e-child\" data-id=\"8a25428\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69368b5 elementor-widget elementor-widget-text-editor\" data-id=\"69368b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7251\" data-end=\"7605\">In conclusion, this is a growing trend that has changed the way companies relate to their customers, allowing for more personal and direct interactions in the social spaces that consumers frequent.<\/p><p data-start=\"7251\" data-end=\"7605\">Contact centers play a fundamental role in this strategy, providing real-time support and guiding customers through their buying journey. Adapting to these new sales methods can be an opportunity for companies to increase conversion rates, improve customer satisfaction, and position themselves as leaders in social commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e485ae e-flex e-con-boxed e-con e-parent\" data-id=\"6e485ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92e867f e-con-full e-flex e-con e-child\" data-id=\"92e867f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98cc40 elementor-widget elementor-widget-text-editor\" data-id=\"f98cc40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"6721\" data-end=\"6738\">Sources:<\/h2><p data-start=\"6739\" data-end=\"7109\"><a href=\"https:\/\/ikono.co\/en_us\/\">iKono Telecommunications supported by AI.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2738e90 e-flex e-con-boxed e-con e-parent\" data-id=\"2738e90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-faa64ed e-con-full e-flex e-con e-child\" data-id=\"faa64ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7718ee3 elementor-widget elementor-widget-text-editor\" data-id=\"7718ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#We invite you to read our blog post\u00a0<a href=\"https:\/\/ikono.co\/en_us\/beneficios-y-desafios-de-automatizar-procesos-en-contact-centers\/\" target=\"_blank\" rel=\"noopener\">Benefits and challenges of automating processes in Contact Centers<\/a>\u00bb<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798928a e-flex e-con-boxed e-con e-parent\" data-id=\"798928a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-628316c e-con-full e-flex e-con e-child\" data-id=\"628316c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954d60 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1954d60\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on WhatsApp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8a715 e-flex e-con-boxed e-con e-parent\" data-id=\"7c8a715\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2774d0 e-con-full e-flex e-con e-child\" data-id=\"a2774d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b47513 e-grid e-con-boxed e-con e-child\" data-id=\"4b47513\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a0e78 elementor-widget elementor-widget-heading\" data-id=\"96a0e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn about our Corporate Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01549 elementor-widget elementor-widget-text-editor\" data-id=\"7c01549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn about the IP telephony, multi-agent chat, and mass text and voice messaging solutions for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164d11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3164d11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ikono.co\/en_us\/contactanos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8ba9e e-flex e-con-boxed e-con e-parent\" data-id=\"4d8ba9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-074e84c e-con-full e-flex e-con e-child\" data-id=\"074e84c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4bec1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"dc4bec1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-67046 post type-post status-publish format-standard has-post-thumbnail hentry category-experiencia_clientes category-mensajeria_masiva category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67091\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Experience<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" >\n\t\t\t\tC\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" aria-label=\"Read more about C\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66998 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67079\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" >\n\t\t\t\tLas m\u00e9tricas de un Contact Center que debes medir para crecer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" aria-label=\"Read more about Las m\u00e9tricas de un Contact Center que debes medir para crecer\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66987 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67069\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" >\n\t\t\t\tC\u00f3mo reducir los tiempos de espera en tu Call Center\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" aria-label=\"Read more about C\u00f3mo reducir los tiempos de espera en tu Call Center\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"45\" data-next-page=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El comercio social y su importancia en los Centros de Contacto El comercio social, o social commerce, es una estrategia de ventas en la que<\/p>","protected":false},"author":1,"featured_media":64460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228,241,227,243,235,223,229,231],"tags":[238,237,236],"class_list":["post-62784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call_center","category-chat-center","category-comunicacion","category-emprendimiento","category-innovacion","category-marketing","category-servicio_al_cliente","category-tecnologia","tag-comunicacion","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El comercio social y su importancia en los Centros de Contacto &#8226; iKono Telecomunicaciones<\/title>\n<meta name=\"description\" content=\"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio social y su importancia en los Centros de Contacto &#8226; iKono Telecomunicaciones\" \/>\n<meta property=\"og:description\" content=\"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\" \/>\n<meta property=\"og:site_name\" content=\"iKono Telecomunicaciones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iKonoTelecomunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-01T13:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T16:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunicaciones iKono\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaciones iKono\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\"},\"author\":{\"name\":\"Comunicaciones iKono\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c\"},\"headline\":\"El comercio social y su importancia en los Centros de Contacto\",\"datePublished\":\"2024-11-01T13:00:24+00:00\",\"dateModified\":\"2025-10-23T16:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\"},\"wordCount\":1558,\"publisher\":{\"@id\":\"https:\/\/ikono.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"Innovaci\u00f3n\",\"Tecnolog\u00eda\"],\"articleSection\":[\"Call Center\",\"Chat Center\",\"Comunicaci\u00f3n\",\"Emprendimiento\",\"Innovaci\u00f3n\",\"Marketing\",\"Servicio al Cliente\",\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\",\"url\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\",\"name\":\"El comercio social y su importancia en los Centros de Contacto &#8226; iKono Telecomunicaciones\",\"isPartOf\":{\"@id\":\"https:\/\/ikono.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg\",\"datePublished\":\"2024-11-01T13:00:24+00:00\",\"dateModified\":\"2025-10-23T16:55:42+00:00\",\"description\":\"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes\",\"breadcrumb\":{\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage\",\"url\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg\",\"contentUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg\",\"width\":1080,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/ikono.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tecnolog\u00eda\",\"item\":\"https:\/\/ikono.co\/category\/tecnologia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El comercio social y su importancia en los Centros de Contacto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ikono.co\/#website\",\"url\":\"https:\/\/ikono.co\/\",\"name\":\"iKono Telecomunicaciones\",\"description\":\"La tranquilidad de estar bien conectado\",\"publisher\":{\"@id\":\"https:\/\/ikono.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ikono.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ikono.co\/#organization\",\"name\":\"iKono Telecomunicaciones\",\"alternateName\":\"iKono\",\"url\":\"https:\/\/ikono.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png\",\"contentUrl\":\"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png\",\"width\":1500,\"height\":429,\"caption\":\"iKono Telecomunicaciones\"},\"image\":{\"@id\":\"https:\/\/ikono.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/iKonoTelecomunicaciones\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c\",\"name\":\"Comunicaciones iKono\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ikono.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g\",\"caption\":\"Comunicaciones iKono\"},\"sameAs\":[\"http:\/\/www1.ikono.co\"],\"url\":\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Commerce and Its Importance in Contact Centers \u2022 iKono Telecommunications","description":"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/","og_locale":"en_US","og_type":"article","og_title":"El comercio social y su importancia en los Centros de Contacto &#8226; iKono Telecomunicaciones","og_description":"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes","og_url":"https:\/\/ikono.co\/en_us\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/","og_site_name":"iKono Telecomunicaciones","article_publisher":"https:\/\/www.facebook.com\/iKonoTelecomunicaciones","article_published_time":"2024-11-01T13:00:24+00:00","article_modified_time":"2025-10-23T16:55:42+00:00","og_image":[{"width":1080,"height":750,"url":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg","type":"image\/jpeg"}],"author":"Comunicaciones iKono","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Comunicaciones iKono","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#article","isPartOf":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/"},"author":{"name":"Comunicaciones iKono","@id":"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c"},"headline":"El comercio social y su importancia en los Centros de Contacto","datePublished":"2024-11-01T13:00:24+00:00","dateModified":"2025-10-23T16:55:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/"},"wordCount":1558,"publisher":{"@id":"https:\/\/ikono.co\/#organization"},"image":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage"},"thumbnailUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg","keywords":["comunicaci\u00f3n","Innovaci\u00f3n","Tecnolog\u00eda"],"articleSection":["Call Center","Chat Center","Comunicaci\u00f3n","Emprendimiento","Innovaci\u00f3n","Marketing","Servicio al Cliente","Tecnolog\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/","url":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/","name":"Social Commerce and Its Importance in Contact Centers \u2022 iKono Telecommunications","isPartOf":{"@id":"https:\/\/ikono.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage"},"image":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage"},"thumbnailUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg","datePublished":"2024-11-01T13:00:24+00:00","dateModified":"2025-10-23T16:55:42+00:00","description":"El comercio social es una tendencia en crecimiento que ha cambiado la forma en que las empresas se relacionan con sus clientes","breadcrumb":{"@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#primaryimage","url":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg","contentUrl":"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Old-016-01-11-24.jpg","width":1080,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/ikono.co\/el-comercio-social-y-su-importancia-en-los-centros-de-contacto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/ikono.co\/"},{"@type":"ListItem","position":2,"name":"Tecnolog\u00eda","item":"https:\/\/ikono.co\/category\/tecnologia\/"},{"@type":"ListItem","position":3,"name":"El comercio social y su importancia en los Centros de Contacto"}]},{"@type":"WebSite","@id":"https:\/\/ikono.co\/#website","url":"https:\/\/ikono.co\/","name":"iKono Telecommunications","description":"The peace of mind that comes with being well connected","publisher":{"@id":"https:\/\/ikono.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ikono.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ikono.co\/#organization","name":"iKono Telecommunications","alternateName":"iKono","url":"https:\/\/ikono.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/#\/schema\/logo\/image\/","url":"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png","contentUrl":"https:\/\/ikono.co\/wp-content\/uploads\/2024\/07\/cropped-Logo-iKono-R-horizontal-color-1.png","width":1500,"height":429,"caption":"iKono Telecomunicaciones"},"image":{"@id":"https:\/\/ikono.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iKonoTelecomunicaciones"]},{"@type":"Person","@id":"https:\/\/ikono.co\/#\/schema\/person\/89ed850e0d3aed92bcff9aeef836305c","name":"iKono Communications","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ikono.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a08b7c3de89fecae56d383ee146ec2373b64d6a7bfe2d94c270739f422596dd?s=96&d=mm&r=g","caption":"Comunicaciones iKono"},"sameAs":["http:\/\/www1.ikono.co"],"url":"https:\/\/ikono.co\/en_us\/author\/mercadeo\/"}]}},"_links":{"self":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/comments?post=62784"}],"version-history":[{"count":14,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62784\/revisions"}],"predecessor-version":[{"id":63495,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/62784\/revisions\/63495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/media\/64460"}],"wp:attachment":[{"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/media?parent=62784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/categories?post=62784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/tags?post=62784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}