{"id":61763,"date":"2023-01-05T08:00:24","date_gmt":"2023-01-05T13:00:24","guid":{"rendered":"https:\/\/ikono.co\/?p=61763"},"modified":"2025-10-02T11:15:02","modified_gmt":"2025-10-02T16:15:02","slug":"como-crear-una-estrategia-de-marketing-en-6-pasos","status":"publish","type":"post","link":"https:\/\/ikono.co\/en_us\/como-crear-una-estrategia-de-marketing-en-6-pasos\/","title":{"rendered":"How to create a marketing strategy in 6 steps"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"61763\" class=\"elementor elementor-61763\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c473e e-con-full e-flex e-con e-parent\" data-id=\"b5c473e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ca5b603 e-con-full e-flex e-con e-child\" data-id=\"ca5b603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c3753c e-grid e-con-full e-con e-child\" data-id=\"8c3753c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca9796 e-flex e-con-boxed e-con e-parent\" data-id=\"bca9796\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-586ba3c e-grid e-con-full e-con e-child\" data-id=\"586ba3c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858cf6f e-flex e-con-boxed e-con e-parent\" data-id=\"858cf6f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-396ee72 e-flex e-con-boxed e-con e-parent\" data-id=\"396ee72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fa5f7 e-flex e-con-boxed e-con e-parent\" data-id=\"70fa5f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58dc3bb e-con-full e-flex e-con e-child\" data-id=\"58dc3bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b25860c e-grid e-con-full e-con e-child\" data-id=\"b25860c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a81d28 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"8a81d28\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a50c64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/category\/emprendimiento\/\" class=\"elementor-post-info__terms-list-item\">Entrepreneurship<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/experiencia_clientes\/\" class=\"elementor-post-info__terms-list-item\">Customer Experience<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/category\/marketing\/\" class=\"elementor-post-info__terms-list-item\">Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48174 elementor-widget elementor-widget-heading\" data-id=\"3f48174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a marketing strategy in 6 steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0831c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"cc0831c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6d8be4 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/author\/mercadeo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tiKono Communications\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-925e1ff elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/2023\/01\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 5, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f92a6f7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/tag\/comunicacion\/\" class=\"elementor-post-info__terms-list-item\">communication<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/innovacion\/\" class=\"elementor-post-info__terms-list-item\">Innovation<\/a>, <a href=\"https:\/\/ikono.co\/en_us\/tag\/tecnologia\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcda573 e-con-full e-flex e-con e-child\" data-id=\"dcda573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670fdf9 elementor-widget elementor-widget-text-editor\" data-id=\"670fdf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marketing strategy is essential to effectively serving your customers, improving your business results, and increasing the profitability of your efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a1ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"32a1ee2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61b8958 e-con-full e-flex e-con e-child\" data-id=\"61b8958\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf705fd elementor-widget elementor-widget-text-editor\" data-id=\"bf705fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This can include short videos, influencer marketing, and social media with branded content. To achieve powerful results, you must carefully weave both emerging trends and proven strategies into your plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86170c e-flex e-con-boxed e-con e-parent\" data-id=\"f86170c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0905e74 e-con-full e-flex e-con e-child\" data-id=\"0905e74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9ca8d elementor-widget elementor-widget-text-editor\" data-id=\"9a9ca8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a detailed and structured plan of your company&#039;s promotional efforts across a wide range of platforms and channels, typically including objectives, target audience profiles, content creation steps, key performance indicators, and other components.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc057d0 e-flex e-con-boxed e-con e-parent\" data-id=\"dc057d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d775b5 e-con-full e-flex e-con e-child\" data-id=\"3d775b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f481e02 elementor-widget elementor-widget-text-editor\" data-id=\"f481e02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What does this type of strategy do?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8888d47 e-flex e-con-boxed e-con e-parent\" data-id=\"8888d47\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a35aa40 e-con-full e-flex e-con e-child\" data-id=\"a35aa40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8ac62 elementor-widget elementor-widget-text-editor\" data-id=\"3d8ac62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Align your team with specific objectives.<\/li><li>Help link your efforts to business objectives.<\/li><li>Allows you to identify and test what resonates with your target audience.<\/li><li>Allow you to take advantage of emerging trends.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8674bd e-flex e-con-boxed e-con e-parent\" data-id=\"d8674bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08cfa71 e-con-full e-flex e-con e-child\" data-id=\"08cfa71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c772562 elementor-widget elementor-widget-text-editor\" data-id=\"c772562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The latter is especially important for this new year. Staying on top of marketing trends is important for your strategy, but it could be a full-time job.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31728f0 e-flex e-con-boxed e-con e-parent\" data-id=\"31728f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da6d39f e-con-full e-flex e-con e-child\" data-id=\"da6d39f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e86c2e elementor-widget elementor-widget-text-editor\" data-id=\"9e86c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why? Because in just one year, we&#039;ve seen a significant shift toward short-form video content, the rise and fall of new platforms (Meta), and the continued impact of the global pandemic. In short, what worked for your marketing strategy in the past might not work today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e09350 e-flex e-con-boxed e-con e-parent\" data-id=\"5e09350\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76a14d5 e-con-full e-flex e-con e-child\" data-id=\"76a14d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6508c09 elementor-widget elementor-widget-text-editor\" data-id=\"6508c09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To succeed in the fast-paced world of marketing and maintain a sense of relevance with your audience, it&#039;s vital to stay ahead of the curve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-018e5f4 e-flex e-con-boxed e-con e-parent\" data-id=\"018e5f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30ec8c9 e-con-full e-flex e-con e-child\" data-id=\"30ec8c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-604ccea elementor-widget elementor-widget-text-editor\" data-id=\"604ccea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help alleviate some of that uncertainty, we&#039;re going to show you step-by-step how to create a marketing strategy that leaves no stone unturned. But first, let&#039;s review the individual components that make up a solid strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a48d6e e-flex e-con-boxed e-con e-parent\" data-id=\"3a48d6e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-007b00e e-con-full e-flex e-con e-child\" data-id=\"007b00e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf55250 elementor-widget elementor-widget-image\" data-id=\"bf55250\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog-1024x684.png\" class=\"attachment-large size-large wp-image-61765\" alt=\"marketing\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog-1024x684.png 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog-300x200.png 300w, https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog-768x513.png 768w, https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog-1536x1025.png 1536w, https:\/\/ikono.co\/wp-content\/uploads\/Marketing-blog.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31320f7 e-flex e-con-boxed e-con e-parent\" data-id=\"31320f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43a4a18 e-con-full e-flex e-con e-child\" data-id=\"43a4a18\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ab230 elementor-widget elementor-widget-text-editor\" data-id=\"f4ab230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Components of a marketing strategy:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a6af6a e-flex e-con-boxed e-con e-parent\" data-id=\"0a6af6a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0a97e2 e-con-full e-flex e-con e-child\" data-id=\"b0a97e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333a691 elementor-widget elementor-widget-text-editor\" data-id=\"333a691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1.<\/strong> Marketing objectives<br \/><strong>2.<\/strong> Marketing budget<br \/><strong>3.<\/strong> Competition analysis<br \/><strong>4.<\/strong> Segmentation, targeting and positioning<br \/><strong>5. <\/strong>Content creation (including trending content)<br \/><strong>6.<\/strong> Metrics and key performance indicators<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f69b91 e-flex e-con-boxed e-con e-parent\" data-id=\"7f69b91\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e826f61 e-con-full e-flex e-con e-child\" data-id=\"e826f61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6195c7e elementor-widget elementor-widget-text-editor\" data-id=\"6195c7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The importance of the steps in a customer-centric marketing strategy. When it&#039;s solid, it will reach your target audience, from those who&#039;ve never heard of your brand to regular customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-007d044 e-flex e-con-boxed e-con e-parent\" data-id=\"007d044\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c6484f e-con-full e-flex e-con e-child\" data-id=\"5c6484f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-074388b elementor-widget elementor-widget-text-editor\" data-id=\"074388b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without a defined strategy, you&#039;ll basically be throwing things at the wall to see what sticks. And that will cost you money, time, and resources. There are six key steps to developing a successful marketing strategy: Develop a marketing plan, create your buyer personas, identify your objectives, select tools, review your existing resources, audit and plan media campaigns, and finally, execute your strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da6e61 e-flex e-con-boxed e-con e-parent\" data-id=\"5da6e61\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2e487 e-con-full e-flex e-con e-child\" data-id=\"1d2e487\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82c613 elementor-widget elementor-widget-text-editor\" data-id=\"d82c613\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>6 steps of a marketing strategy<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc765cf e-flex e-con-boxed e-con e-parent\" data-id=\"cc765cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28216e3 e-con-full e-flex e-con e-child\" data-id=\"28216e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b84a4 elementor-widget elementor-widget-text-editor\" data-id=\"c3b84a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1.<\/strong> Develop a marketing plan.<br \/><strong>2.<\/strong> Create buyer personas.<br \/><strong>3.<\/strong> Identify objectives.<br \/><strong>4.<\/strong> Select the right tools.<br \/><strong>5.<\/strong> Check your media.<br \/><strong>6.<\/strong> Auditing and planning of media campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e56b8c8 e-flex e-con-boxed e-con e-parent\" data-id=\"e56b8c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73be762 e-con-full e-flex e-con e-child\" data-id=\"73be762\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c01ba elementor-widget elementor-widget-text-editor\" data-id=\"43c01ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ultimately, creating a comprehensive strategy isn&#039;t something that can be done overnight. It takes time, hard work, and dedication to ensure you reach your ideal audience, whenever and wherever you want.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4deb618 e-flex e-con-boxed e-con e-parent\" data-id=\"4deb618\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1bec26 e-con-full e-flex e-con e-child\" data-id=\"c1bec26\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5baac elementor-widget elementor-widget-text-editor\" data-id=\"ee5baac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Follow these recommendations, and over time, research and customer feedback will help you refine your strategy to ensure you&#039;re spending the most time on the marketing channels your audience is most interested in.<\/p><p><br \/><strong>Fountain:<\/strong> <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-strategy\">Marketing<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2738e90 e-flex e-con-boxed e-con e-parent\" data-id=\"2738e90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-faa64ed e-con-full e-flex e-con e-child\" data-id=\"faa64ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7718ee3 elementor-widget elementor-widget-text-editor\" data-id=\"7718ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>#We invite you to read our blog post\u00a0<a href=\"https:\/\/ikono.co\/en_us\/como-conecto-la-api-de-whatsapp-a-mi-negocio\/\" target=\"_blank\" rel=\"noopener\">How do I connect the WhatsApp API to my business?<\/a>\u00bb<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798928a e-flex e-con-boxed e-con e-parent\" data-id=\"798928a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-628316c e-con-full e-flex e-con e-child\" data-id=\"628316c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954d60 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"1954d60\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on WhatsApp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8a715 e-flex e-con-boxed e-con e-parent\" data-id=\"7c8a715\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2774d0 e-con-full e-flex e-con e-child\" data-id=\"a2774d0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b47513 e-grid e-con-boxed e-con e-child\" data-id=\"4b47513\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a0e78 elementor-widget elementor-widget-heading\" data-id=\"96a0e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn about our Corporate Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01549 elementor-widget elementor-widget-text-editor\" data-id=\"7c01549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn about the IP telephony, multi-agent chat, and mass text and voice messaging solutions for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164d11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3164d11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ikono.co\/en_us\/contactanos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8ba9e e-flex e-con-boxed e-con e-parent\" data-id=\"4d8ba9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-074e84c e-con-full e-flex e-con e-child\" data-id=\"074e84c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4bec1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"dc4bec1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-67046 post type-post status-publish format-standard has-post-thumbnail hentry category-experiencia_clientes category-mensajeria_masiva category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67091\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-30-01-1-Como-usar-mensajeria-masiva.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer Experience<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" >\n\t\t\t\tC\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/mensajeria-masiva-b2b-campanas-efectivas\/\" aria-label=\"Read more about C\u00f3mo usar mensajer\u00eda masiva B2B para crear campa\u00f1as efectivas\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66998 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67079\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-23-01-1-Las-metricas-que-todo-Contact-Center-debe-medir.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" >\n\t\t\t\tLas m\u00e9tricas de un Contact Center que debes medir para crecer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/metricas-contact-center\/\" aria-label=\"Read more about Las m\u00e9tricas de un Contact Center que debes medir para crecer\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66987 post type-post status-publish format-standard has-post-thumbnail hentry category-call_center category-chat-center category-comunicacion category-experiencia_clientes category-multiagente category-servicio_al_cliente category-tecnologia tag-comunicacion tag-innovacion tag-tecnologia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg\" class=\"attachment-medium size-medium wp-image-67069\" alt=\"\" srcset=\"https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-300x208.jpg 300w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-1024x711.jpg 1024w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-768x533.jpg 768w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center-18x12.jpg 18w, https:\/\/ikono.co\/wp-content\/uploads\/Banner-Articulo-16-01-1-Como-reducir-tiempos-de-espera-en-tu-Call-Center.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Call Center<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" >\n\t\t\t\tC\u00f3mo reducir los tiempos de espera en tu Call Center\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ikono.co\/en_us\/reducir-tiempos-espera-call-center\/\" aria-label=\"Read more about C\u00f3mo reducir los tiempos de espera en tu Call Center\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tiKono Communications\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"45\" data-next-page=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/61763\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/61763\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/ikono.co\/en_us\/wp-json\/wp\/v2\/posts\/61763\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" 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de<\/p>","protected":false},"author":1,"featured_media":61765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243,226,235,223],"tags":[238,237,236],"class_list":["post-61763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento","category-experiencia_clientes","category-innovacion","category-marketing","tag-comunicacion","tag-innovacion","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia de Marketing como crearla en 6 pasos &#8226; iKono Telecomunicaciones<\/title>\n<meta name=\"description\" content=\"La creaci\u00f3n de una estrategia de marketing es esencial para atender eficazmente a tus clientes, mejorar los resultados de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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